VSAE (Virginia Society of Association Executives) is the only association in Virginia that serves the commonwealth's association management industry.

We focus our resources on the professional development needs of our members by providing information, education, and ideas to assist association executives in the profession.

Our vision is to create an engaged community of association executives focused on developing each other and enhancing the professionalism of the association management industry. We do this by delivering value to association executives in the Commonwealth of Virginia by creating a community for collaboration, education, and professional growth.

Friday, November 1
DoubleTree by Hilton Richmond-Midlothian

In his seminar "Telling Your Association Story," public relations professional Jeff Kelley of Kelley Communications will help you navigate and master your organization’s public message. You will learn four key aspects of public relations: Storytelling, Elevator Pitches, the Art of Persuasion, and Media Kits. In each segment, enjoy an energizing, hands-on workshop and robust group discussion. Jeff's former career as a business and technology reporter for the Richmond Times-Dispatch informs his luncheon presentation, "Turn Your Association into a News Engine" which will focus on how to identify and tell your association's great story. Join us for a networking reception between the seminar and lunch.

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This is VSAE’s most popular annual event. Come join colleagues from your association community to see who will be recognized with VSAE’s coveted Awards of Excellence. This event includes a Silent Auction with over 100 donated items on which to bid. Items include gift baskets, event tickets, luxurious getaways, and so much more. Proceeds will benefit VSAE’s education program and Relay For Life of Goochland, a local charity selected by VSAE’s Community Service Committee. In addition, in the spirit of the giving season, we will be collecting non-perishable food items to donate to FeedMore. Gab a couple cans from your cupboard and bring them with you the day of the event.