July 16, 2024
Omni Richmond Hotel

Managing for Internal and External Success

In today's changing landscape, AMCs must effectively manage their internal resources and external relationships. Striking the right balance between internal operations and external interactions is key to achieving sustainable success and maintaining a competitive edge.

The AMC Summit is designed for AMC owners, principals, senior leaders, and other staff focused on growing their AMC. This seminar will provide valuable insights and practical strategies to effectively manage internal and external factors for a thriving AMC business.

This summit is only open to AMC owners and their staff, and sponsors. Registration fee includes all educational sessions and lunch. 

By June 7
After June 7
 $105  $125 
 $145 $165

Cancellation Policy:
By Friday, June 7 - 75% refund
By Friday, June 14 - 50% refund

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5.00 CAE Credits

8:30 - 9:00 a.m.  Registration/Check-in (Breakfast on your own)

9:00 - 9:05 a.m.  Welcome & Opening Remarks

9:05 a.m. – 10:20 a.m. 
SESSION 1: Client Management: Quantifying and Communicating Your Value
Stewart Hinckley, Ruggles Corporation 

Tom Hardiman, CAE, Hardiman & Williams

Continually demonstrating and communicating your value is crucial to building trust and securing long-term partnerships with clients. Yet as AMCs, we too often get caught in the trap of intensely defending their fees based on our costs, rather than the outcomes and client value we deliver. This session will review approaches to qualifying and quantifying your value and communicating that to your clients.

10:35 – 11: 50 a.m. (1.25)
SESSION 2: Technology Management: Integrating AI Into AMC Operations
Daniel Whitehead, Stringfellow Management Group (Facilitator)

Mary Connor, Stringfellow Management Group

Rich Vallaster, DES, CEM, Personify

With all the buzz about ChatGPT and AI, when and how does integrating these and other automation technologies into AMC operations make sense for your clients and for your company? Understand the range of opportunities to utilize these technologies in member services, content creation, event management and data analysis, while also addressing privacy and data security considerations.

Noon. - 1:00 p.m. NETWORKING LUNCH

1:05 – 2:20 p.m. (1.25)
SESSION 3: Business Management: Assessing and Executing an Internal Reorganization
Zach Eisenman, Eisenman & Associates

In an ever-changing business and economic climate, should you be considering an internal reorganization? And if you answered yes, how best do you approach it to ensure success? This session will identify factors to consider when assessing the need for an internal organization, including strategy, staffing, skills, and structure.

2:30-3:45 p.m. (1.25)
SESSION 4: Event Management: AMC-Partner Forum
Moderator: Amy Sales, CMP, Easter Associates, Inc.


Jamie Rawls, CMP, Virginia Beach CVB

Denise Creasman, DoubleTree by Hilton Williamsburg

Colleen Briley, Eisenman & Associates, Inc.

Get ready for a fun, engaging and informative round-robin discussion featuring representatives from AMCs, hoteliers and CVBs as they address key trends in the meetings and events sector in the coming 12-24 months and what that may mean for AMC’s and their association clients.

3:45– 3:55 p.m.  Closing Remarks


Refined Southern hospitality meets contemporary amenities at Omni Richmond Hotel. With elegant accommodations inside, historic Richmond outside and the magnificent Blue Ridge mountains just an hour away, this is the ultimate Virginia experience.

 If you require overnight accommodations, The Omni Richmond is offering a special rate of $149 a night, plus taxes. A reservation link will be provided in your registration confirmation email. 


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