Shared Interest Groups (SIGs)

Shared Interest Groups (SIGs) are a great way to learn from fellow association executives about the issues keeping you up at night. These member-led groups are organized around areas of interest and offer a forum for you to discuss what matters most to you.  And SIG attendance qualifies for CAE hours!


Associate Member
Leader: Jamie Rawls, CMP
For Associate Members in various roles, who wish to share sales and marketing best practices as a supplier to the group. 

Association Management Companies (AMC)
Leaders: Daniel Whitehead 
For executives of firms that provide management and specialized administrative services to trade associations and professional societies. 

CEO
Leaders: Sarah Mattes Marshall, CAE and Kendall Tyree, PhD
For CEOs of associations. Discussion topics include staff development, board relations, legislative issues, technology, and association resources.  

Government Affairs
Leader: Andrew Vehorn
For executives who lobby or are otherwise involved in association advocacy efforts. 

Meeting Planner
Leader: Tiffany Brown
For association professionals who are responsible for meeting planning within their organizations.  

Membership, Marketing & Communications
Leaders: Elizabeth Nelson, CAE and Julia Henderson
For association professionals who are responsible for membership, marketing, or communications within their organizations.

Senior Staff
Leader: Carter Lyons, CAE
For executives who deal with organization-wide issues like strategic planning, staff management, and organization culture.

To sign up to receive communications regarding a particular SIG, follow these steps. 

    1. Log into your VSAE account.
    2. Place your cursor over My VSAE in the upper right-hand corner.
    3. Click on Profile in the pull-down menu.
    4. Scroll down to your profile information and click 'Edit.'
    5. Scroll down and select your preferred Shared Interest Group (you may select more than one by pressing the ctrl key). 

Contact Pamela Flynn at [email protected] with your inquiries.