Shared Interest Groups (SIGs)

Shared Interest Groups (SIGs) are a great way to learn from fellow association executives about the issues keeping you up at night. These member-led groups are organized around areas of interest and offer a forum for you to discuss what matters most to you.

  • To sign up to receive communications regarding a particular SIG, follow these steps.
    1. Log in using the link above in the green box
    2. Click Member Community in the Member Center pull-down menu.
    3. Click the My Profile tab.
    4. Scroll down to your profile information and click 'Edit.'
    5. Scroll down and select your preferred Shared Interest Group (you may select more than one by pressing the ctrl key). 

Contact Pamela Flynn at [email protected] with your inquiries.

The following are the SIGs currently available.

For Associate Members

Associate Member

For Associate Members in various roles, who wish to share sales and marketing best practices as a supplier to the group.

For Executive Members 

Association Management Companies

For executives of firms that provide management and specialized administrative services to trade associations and professional societies.


For CEOs of associations; discussion topics include staff development, board relations, legislative issues, technology, and association resources. 

Communications and Marketing

For association professionals who are responsible for communications & marketing within their organizations.

Government Affairs

For executives who lobby or are otherwise involved in association advocacy efforts.

Meeting Planner

For association professionals who are responsible for meeting planning within their organizations. 

Senior Staff

For executives who deal with organization-wide issues like strategic planning, staff management, and organization culture.


For association staff whose responsibilities include aspects of technology and want to participate in a guided discussion and share best practices.