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Are you interested in developing your leadership skills and advancing your career in the association industry? Association Leadership Virginia (ALV) is a leadership journey aimed at developing leaders for the Commonwealth’s association management industry. During the year-long cohort-style program participants will learn about their communication styles and how they affect their own personal leadership. They will map out a plan to achieve their goals regardless of career stage. Participants will then apply these leadership lessons as they learn about all the important aspects of running a membership association here in Virginia. See a full list of these content pillars below. At the end of the program, the participants will graduate as more rounded leaders better educated about association management. They will also have a network of colleagues on whom they can call for counsel. And the associations that employ them will have more effective, efficient, and productive workers to best serve their constituencies. This is not a program solely focused on soft-skills and personal development. It is a program that will use those skills to build association leaders now and for the future. Full participation in this program will provide up to 32 hours of CAE credit.
Content PillarsLeadership - Developing association leaders is the main goal of this program. During the year-long program, participants will learn about their own leadership style and how to harness their own style to have a positive impact in their organization. This will include self-reflection exercises, a program project, and peer-to-peer learning. Each of the other content pillars will focus on an aspect of leadership, ensuring that this remains the most important of them all. Membership Life Cycle: Recruit, Engage & Retain - Having a clear understanding of why members join, how associations can engage them, and how to ensure they renew year after year is an essential skill for any association leader. This pillar will cover the important points to consider in the membership life cycle. It will touch on growth and outreach strategies, membership engagement, and best practices for high retention. HR & Finance - Finding and retaining the right people in an organization is a challenge nearly every leader faces. Leaders must also know how to read financial statements, draft a budget, and oversee an audit process. This pillar focuses on the administration of an association including human resources and finance. It will cover applicable employment laws, best practices for employee engagement, and financial topics unique to non-profit organizations like filing the IRS 990 form. Program & Volunteer Management - Program delivery is one of the most important drivers of member value for associations. Related to that is having the right leadership in place on the board and in other volunteer positions. This pillar will focus on program delivery including types of programs, delivery methods, and some of the basics of meeting planning. It will also focus on board and volunteer management, including how to recruit and work with a board of directors. Advocacy & Community - For many associations, advocacy is the main focus. Leaders must be able to advocate for members and the industry with legislators, regulators, and other stakeholders. These leaders must also be able to effectively communicate about advocacy efforts and to the broader community. This pillar will touch on the keys to successful advocacy and may include media training as well. Who Should RegisterThis program is open to anyone interested in leadership in the association industry. It is not an age-restricted program. Potential participants include the following.
Schedule (tentative) The program consists of six day-long sessions, all located in Richmond, Va. unless otherwise noted.
Program Orientation & Kick-off: Friday, January 3, 2020 (Includes attending VSAE Luncheon and Presentation.) In addition to attending at least 5 of the 6 sessions, attendees will be encouraged to attend at least two VSAE Seminar Series events during the tenure of the program. Registration fees for these seminars are included in the cost of the program. Cost$1,495 - VSAE Members Do you have questions about the program? Contact Sonnia Montemayor at [email protected] or (804) 747-4971.
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