Each seminar, whether virtual or in-person, offers at least one hour of educational content. Topics cover nearly all aspects of association management including communications, leadership, membership, strategic planning, and so much more.

VSAE is an approved provider of CAE credit 
hours. See the CAE Information page for more information, including a printable chart to track your CAE credits. 

Upcoming Seminars

2023 Virginia Economic Outlook

Renee Haltom, Vice President and Regional Executive, The Federal Reserve of Richmond

November 4
Virginia Crossings, Tapestry Collection by Hilton

Renee Haltom will provide an overview of current national and state economic conditions and what economists expect to see going forward as we continue to recover and adjust from the shocks of the last few years. Her remarks will be informed by both the data and her conversations with businesses on the ground across the state of Virginia. 1.5 CAE Credits


Past Seminars


Tapping into "An Age of Acceleration" For a Brighter Future

Tim Hopkins, CAEPractice Director, McKinley Advisors
September 22


The data in the latest edition of McKinley’s Association Viewpoint, titled “An Age of Acceleration,” reveals that there is an optimistic outlook among association leaders that is fueling a transformation, and the areas of concern that impacted association leaders in 2021 have decreased significantly. During this session we'll explore research content from a macro level and then work through what it means for attendees and their organizations.


During this session, you will gain insights on:


  • Workforce issues, digital transformation, expansion of programs, the return to office and impact investing
  • Associations’ outlook for the year, including drivers of optimism and concern
  • Where associations plan to invest and what priorities have shifted
  • How to tap into research insights to create an action plan for your association




Remote Work Arrangements: Establishing Expectations and Mitigating Risk

Jennifer Jackman and Jordan Halle, Whiteford Taylor Preston, LLP

Thursday, June 9

Throughout the pandemic, many employers allowed and/or required employees to work remotely to mitigate against the risks associated with Covid-19. As we ease out of the pandemic and as remote work increasingly becomes an employer provided benefit, how do you ensure that your business needs are met while remaining competitive in the workplace? What actions are required to ensure clearly defined employee expectations and to mitigate risk to your organization related to remote work? 


How To Create Your Own Personal Board of Directors
Dr. Holly Sullenger, Dr. Holly Speaks

Friday, June 3 

How do so many people get ahead in life? How do so many organizations and entrepreneurs succeed? Is it luck? Is it money? Is it reputation? It might be a bit of all three. However, most do not get ahead without the help of others. The synergy that is present when many minds and talents come together usually propels all involved to new heights. This seminar will help you intentionally assemble your own personal “Board of Directors,” a board that can help you as you are navigating the business world with success in mind! Bring your questions and your curiosities – we will explore and learn together. 1.5 CAE Credits

 What Master Managers Do: Creating Your System of Management

Jeremy Wall, GoalMakers

April 1

Does everyone at your organization come to work, every day, knowing what their individual goals are? More so, could they tell you what the company goals are for this year? Learn how successful executives align their organizations around shared goals, while also supporting and empowering managers and teams to focus on daily actions and decisions that move the organization closer to achieving those goals.

Unpacking and Addressing Your Big Issues

Christina Lewellen, MBA, CAE - Facilitator

March 10

VSAE introduces a fresh style of knowledge sharing and engagement for Northern Virginia’s association community, designed to unpack big issues quickly and provide insights and tools that are scalable across associations. This rapid-fire program will move through the most pressing issues facing associations, focusing on quick case studies and lessons learned, and providing a comprehensive overview of the trends you should be tracking and opportunities you may not have thought of.

Leading Imperfectly: The Value of Being Authentic for Leaders, Professionals, and Human Beings

James Robilotta

March 4

It is time to own who you are so you can be real to others and lead through your faults. This deep but hysterical session will leave you feeling introspective about the person you show to others and recognize the rapport and trust-building power of authenticity in your communication and relationships. Examine who you are personally as a leader and as a partner and master the art of courageous feedback and authentic relationship building. 

Stop Looking for the Unicorn! How to Expand Your Candidate Pool 
Shira Lotzar 

February 4 

When searching for the right job applicants, it takes foresight and strategy to be competitive in today’s candidate-centric market. Job seekers have shifted their priorities to focus on work-life balance, remote work, culture, and compensations. This facilitated discussion will encourage you to rethink your hiring approach so that you can expand your candidate pool and continue moving your association’s mission forward.

2022 VA Political Outlook and Panel Discussion

January 7

Dr. Bob Holsworth, with DecideSmart, discusses the recent statewide elections and provides his political prognosis for the coming year, including how associations can expect to be directly affected. He will then participate in a panel discussion with other government relations experts examining the issues, challenges and unknowns of lobbying in 2022.

Develop Your Executive Presence
Christine Clapp

November 5

Whether you’re in a videoconference meeting, on the phone, at a networking event, attending a virtual or hybrid conference, or anywhere else: your ability to speak with confidence will drive your career forward — just as a lack of confidence will frustratingly hold you back. This session will give you a set of powerful insights and practical strategies that will rapidly elevate your online and in-person presence. Get ready to develop your speaking skills in a way that will transform your career — and even change your life!

Increasing Membership Engagement via Effective Learning Strategies
Holly Whitaker, Ph.D.

September 16 

Associations are facing an increasingly competitive landscape, and the need to clearly differentiate to show value to members has become the number one priority. Providing membership with on-demand access to innovative learning experiences can be that differentiator. Turn members into advocates by providing continuous, self-directed learning opportunities no matter where they are and what device they are using. This allows them to build a closer connection with the organization, while supporting their individual career advancement.

OK Boomer: How Generational Marketing is Holding You Back
Sarah Mattes Marshall, CAE

September 2

For many years we have segmented our members into generations to better understand them and in the hopes of marketing to them more effectively. What was once a productive solution, however, has turned into an approach that is limited our potential and our relevance as an industry. The last year has accelerated change in many areas and now is the time to create a more positive path forward in association management. This session will discuss trends in career-level segmentation marketing, providing examples along the way and discussing how anthropological and sociological concepts can help you get in the minds of your members.

Creating the Future of Meetings & Events
Randy Cummins, Stewart Hinckley, and Eileen Johnson, CAE 

June 4

Hosting in-person meetings and events in a world still affected by COVID-19 requires new thinking and new approaches. From adopting safety protocols to running a hybrid meeting, there are more moving parts to plan and execute. Learn what steps hotels, venues, and planners are taking to host in-person and hybrid meetings. Participants will gain insight on others’ experiences, and take part in a discussion and Q&A. 

Supporting Mental Health in the Workplace
Ryan Dunn; Christina Lewellen, MBA, CAE; and Stephanie Peters, CAE

May 19

A recent Harris Poll found that nearly 78% of adults say that COVID-19 has been a significant source of stress in their lives, while 60% say the number of issues facing America is overwhelming. These high levels of stress and anxiety can be long lasting and often spill into the workplace, challenging employers to address the mental well-being of their employees and, for associations, the members they serve as well. Learn from three association leaders about the initiatives undertaken by organizations to support their teams and members.

Reimagining the Office and Workplace
Maureen Dingus, CAE; Lisa Noon, CAE, RCE; and Patricia Trudeau, SHRM-SCP

April 23

COVID has disrupted how we think about work and "going to the office". For some, working virtually has been a great experience, for others not so much. Determining how, when, or even if we should return to in-person presents many issues and challenges; it also provides opportunities to reimagine the office and work life. Hear firsthand accounts of organizations that are addressing these issues and explore the HR considerations that need to be taken into account.