Strategic Plan

After several years of steady vertical growth and an intentional focus on building high-quality programs, the Virginia Society of Association Executives (VSAE) is in the enviable position of improving upon what already is working well while exploring new initiatives that can elevate the member experience, better serve the association community as a whole, and ensure a succession of quality leaders for both the organization and its member organizations.

As a result of the strategic planning process, VSAE has adopted a more succinct vision and mission, which collectively challenge the organization to be the standard-bearer for association management while continuing to find new and better ways to connect, educate, and develop association executives.


To be the best at making associations the best.


Association professionals: Connecting. Learning. Leading.

Strategic Objectives

Based on feedback from members, staff, and leadership, the new strategic plan, approved in July of 2019, recommends a three-year focus on these strategic areas of opportunity.

Engaging Members

VSAE will increase member engagement by clarifying, promoting, and creating new interactive opportunities across the organization, with a particular focus on Shared Interest Group (SIG) participation, member-generated content, and a clearly defined path to volunteer and board service.

Developing Leaders

VSAE will more intentionally develop leaders in the association community by exploring formal learning opportunities that define what it means to be an association leader and establish a clear trajectory for emerging leaders as they move through their careers.

Serving the Association Community

VSAE will better serve the association community by focusing on high-quality content, continuously assessing programs and services for value and relevance, and exploring ways to deliver its offerings to an expanded audience.