2020-2022 Strategic Plan

After several years of steady growth and an intentional focus on building high-quality programs, the Virginia Society of Association Executives (VSAE) is in the position of improving upon what already is working well while exploring new initiatives that can elevate the member experience, better serve the association community as a whole, and ensure a succession of quality leaders for both the organization and its member organizations.


To be the best at making associations the best.


Association professionals: Connecting. Learning. Leading.

Strategic Objectives

Engaging Members

The membership is highly engaged in VSAE activities and programs.

Developing Leaders

VSAE will be the hub for developing future leaders for the association community.

Serving the Association Community

VSAE will be the leading resource and example for Virginia’s associations.

2021 Revisions

Due to the unprecedented events of 2020, the VSAE Board determined that a review of the 2020-2022 Strategic Plan was in order and worked with a facilitator to re-examine the environment associations are facing. The Board met in November 2020 and discussed revisions to the plan. The updated Strategic Plan, adopted in January 2021, emphasizes:

  • expanding participation and engagement among non-CEO professionals and industry partners in all regions
  • providing more opportunities for deeper connections among members
  • mentoring and developing VSAE's leadership pipeline
  • encouraging dialogue and sharing of best practices on diversity and inclusion
  • continuing to offer educational opportunities both in-person and virtually