We owe an immense amount of gratitude to 


who were ready to host us with the utmost safety precautions in place. 
We thank them for standing by us throughout this entire process
and we look forward to gathering there in the future.

 View Registrants

 See all this conference has to offer below. #vsaeAC20



9:00-9:30 a.m. - Opening Remarks, Board Recognition, and CAE Recognition  
9:30-10:30 a.m. - Opening Keynote: Maximizing Communication for Association Leaders
10:45-11:45 a.m.Don’t Overlook the Obvious: Safety and Site Selection
12:00-1:00 p.m. - Market Disruptions
1:15-2:15 p.m. - Less Doing, More Living: Productivity Tools for CEOs
2:30-3:30 p.m. - CEO SIG Meeting - open discussion on top of mind issues facing association CEOs.
                          CLICK HERE to register.

3:45-4:45 p.m. - Senior Staff SIG Meeting - Join Courtney Malveaux, an attorney who represents employers in OSHA matters, in an interactive discussion about the new COVID-19 requirements, with a heavy emphasis on the Virginia-unique requirements. CLICK HERE to register.
5:00-6:00 p.m.Virtual Happy Hour - CLICK HERE to register.


9:00-10:00 a.m.Association Ethics: Navigating Murky Waters
10:15-11:15 a.m.Five Factors To Make Your Organization More Sustainable and Scalable 
11:30 a.m.-12:30 p.m. - Listen, Lead – Building Stronger Member Relationships Through Communication & Listening
12:45-1:45 p.m.Building a Competency-Based Board
2:00-3:00 p.m. - Closing Discussion: Associations Today

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Your registration fee includes all educational sessions. Attendees are eligible to receive 9 hours of CAE credit if you attend all sessions. Each SIG meeting is an additional 1 hour of CAE credit.






No refunds for cancellations. Substitutions are welcome at any time.

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Full session descriptions, including key takeaways, are listed on the Official VSAE mobile app, Engagefully by RD Mobile. 

Opening Keynote

Maximizing Communication for Association Leaders
Juanita McDowell (provided courtesy of Powell Kohne Associates, LLC)

Effective communication doesn’t happen by accident. From sharing your culture and vision to addressing issues that creep up within your organization, there are many nuances to communicating as a leader. This session will provide ten tips to strengthen your association by improving your communication with staff members.

Monday Sessions

Don't Overlook the Obvious: Safety and Site Selection
Alan Kleinfeld

With acts of violence in the news so often, you’re probably thinking of ways to keep your meeting and your attendees safe. But are you overlooking a key element? What about the venue? Is it a help or a hindrance? There are ways the venue can help in your safety plan to keep you, your staff, your stakeholders and your attendees safer. This session offers points and takeaways on how to conduct a site visit from a safety and security perspective. Venues are easy to overlook. Make sure you don’t forget to include them.

Market Disruptions
Scott Wayne

What do the best innovators and negotiators have in common? They recognize patterns, and breaks in patterns. They evaluate threats and opportunities from multiple perspectives. They observe behaviors rather than survey behaviors. They model choices and build interventions to redirect those choices. This session provides distinguishes between product innovation (the creation of new products) and market innovation (the creation of new markets) and examines the role that negotiation techniques play in each. The audience is guided through common negotiation tools and how they can be deployed to generate new insights and concepts, pitch executives, and manage stakeholders.

Less Doing, More Living: Productivity Tools for CEOs
Scot McRoberts, MPA, IOM

This workshop leans heavily on the work of Ari Meisel, an entrepreneur who uses his insights into personal and professional productivity to help others live more and do less. In this session, Scot will introduce you to tools and techniques that can help executives clear the clutter from their minds and their desks. Expect to discuss email, delegation, and tech tools that automate mindless tasks. Hands-on demos and discussion will give participants immediate results.

Tuesday Sessions

Association Ethics: Navigating Murky Waters
Blake Hegeman, Esq., CAE

This session will focus on association ethics in a comprehensive manner. Blake will explain the ethical obligations association volunteers and employees owe to their organizations; whether a Code of Ethics should be considered for your organization; and how to avoid common, but serious pitfalls in existing association ethics codes. Blake will conduct a lively question and answer session to address those burning questions you have always had about gray areas in association management.

Five Factors to Make Your Organization More Sustainable and Scalable
Lori Ruffin

Executive leaders frequently ask questions such as: how can I serve my customers better, how can I grow my client base, are we sustainable? While they are busy wearing many hats, focusing on the urgent and being comfortable in their expertise, the real barriers standing between them and greater impact are factors outside of their expertise. In this session, we will outline five key areas that every organization must master if they want to be more scalable and sustainable, know what questions to ask to assess your organization in each area, and learn specific action items to strengthen the areas discussed in the session.

Listen, Lead - Building Stronger Member Relationships Through Communication & Listening
Kiki L'Italien

Scholars link trust in communities to stronger volunteerism, healthier lifestyles, and economic prosperity. But in an age of dwindling global trust, how do you create the strong, sustainable and lasting relationships with your members emphasizing curiosity, diversity, and loyalty? And does trust really matter that much? Lack of trust can be a deal-breaker. Forty-two percent of people surveyed in a 2018 study for Accenture said they left a company within the past year because they had lost trust in it. The same research found that decreasing trust was tied to decreasing revenue. Trust has become material. Successful brands, institutions, and movements count on five essential elements to make stronger connections with people. In this session, KiKi shares what you need to know in order to build a lasting, successful, trust-based community built for today’s noisy, skeptical, and overwhelmed environment.

Building a Competency-Based Board
Karen Silberman and Dr. Ray Tuck, Jr.

A key element of a successful association is committed leaders with the background and business acumen to meet the challenges inherent in leading a 21st century organization. The session will explore how to build and maintain a competency based board. The session covers how to determine the competencies needed in your organization, how to effective recruit board members, onboarding new members, board evaluations and processes for continued improvement. You'll receive templates and resources that you can implement within your organization immediately.

Closing Discussion

Associations Today
Scott Wayne

During this closing session, Scott will facilitate an open conversation among the attendees about where their associations are today.


VSAE has partnered with Results Direct | RD Mobile to deliver our Virtual Conference Platform. The 2020 VSAE Annual Conference is accessible via website and mobile app (Download for Apple | Download for Android).

To participate, you’ll need to register for the event, then download the free Engagefully mobile app, search and select “VSAE” and set-up your app account. This will give you full access to the virtual conference on your desktop, mobile device – and even your TV. You can participate in sessions on any of your devices, then use the mobile app to receive event notifications, manage your schedule, and network with your peers.

Once you register for 2020 Virtual Annual Conference, you’ll receive email instructions for selecting your conference sessions, downloading the app platform, and setting-up your app account. You will need to set-up your app account in advance to unlock the virtual conference: 

  1. Personalize your schedule – browse the sessions and select to build your personal schedule
  2. Session access - including all Zoom links and in-session discussion
  3. Notifications – get the latest information and updates
  4. Conference Attendee List – network and connect with other attendees and sponsors
  5. Sponsors– engage with VSAE sponsors

Make sure that you’re all ready to participate before the 2020 Virtual Annual Conference begins on Monday, August 17thWe look forward to welcoming you to the virtual conference! #vsaeAC20