Communications In a Crisis – Reputation Protection

Format: In-person and Virtual Options
Domain: 8- Marketing & Communications

1.50 CAE Credits

Presenter

Nicole McAllister, Association Manager, McGuireWoods Consulting LLC
Nicole joined McGuireWoods Consulting in 2022 and serves on the MWCAdvocacy team working with associations to help them reach their strategic objectives and manage their day-to-day operations. Nicole has a background in communications, development and project management in associations, communications, higher academia and corporate industry. Nicole’s diverse experience provides insight and assistance to clients seeking to navigate, organize and lead efforts to reach established goals for advocacy issues. Additionally, she possesses experience with legislative efforts and volunteer engagement. Prior to joining the firm, Nicole served as the executive director of a local industry association for 5 years. Most recently, she led the communications efforts for a state-wide professional association that focuses on legislative advocacy, industry engagement, continuing education and operational resources.Nicole attended Mary Baldwin University focusing her studies on Public Relations with an emphasis on leadership and women’s studies and is currently pursuing her Certified Association Executive designation with the American Society of Association Executives.

Mark B. Hubbard, SVP Advocacy, McGuireWoods Consulting LLC

Mark has extensive national, regional and local media and public affairs experience and focuses his practice on crisis and strategic communications, media relations and issue advocacy. Mark works with the law firm’s data privacy and security, education, food and beverage and healthcare and life sciences teams to provide mock simulations and crisis communications training to clients. Mark also works with the consulting firm’s various state government relations teams to provide issue advocacy messaging and media relations. And, Mark helps direct McGuireWoods Consulting’s association management offerings. Mark joined McGuireWoods Consulting in 2007. Prior to that, Mark was public relations officer for the Virginia Credit Union where he oversaw the organization’s media relations, public affairs and legislative outreach efforts. Mark has also worked as a television anchor and reporter in Richmond (WWBT-12), Portland, Oregon (KOIN-6) and Salisbury, Maryland (WBOC-16).

Schedule

8:30 a.m. - Registration Opens
9:30-11:00 a.m. - Seminar
11:00-11:45 a.m. - Networking Reception
11:45 a.m. 1:00 p.m. - Luncheon

Pricing
Seminar:

 
Reception/Luncheon Pricing:
**Registration closes Friday, April 5 at Noon**

* Apply Discount Code StaffMem24 on the Summary page of the online registration form. 
No refunds for cancellations. Substitutions encouraged.  
View the updated 2024 SEMINAR & LUNCHEON REGISTRATION POLICY

COVID Safety
At this time, no proof of vaccination or negative COVID test is required to attend, and masking is optional. If, after registering, you test positive for COVID or are exposed to someone who does, notify [email protected] in writing for a full refund.  Read our full COVID policy. 

Hotel Accommodations
Richmond Marriott Short Pump
4240 Dominion Blvd
Glen Allen, VA 23060
(804) 965-9500

If you are in need of accommodations the night of Wednesday, April 10 the hotel is offering a special rate of $155. Instructions on how to book your room are provided in your registration confirmation email.

Charity

The VSAE Community Service Committee has selected Doorways as the charity raffle recipient this month. The Doorways is one of the largest donation funded hospitality houses in the country. To help offset costs, we ask our guests to support the cost of their stay with a suggested donation of $15 per night; however, more than 53% of our guests are unable to make this donation. We rely on the community’s generosity to sustain their lodging and support services.

Raffle tickets will be sold at the event to raise money for this worthy cause. The winner of the charity raffle receives Overnight weekend stay in King Suite with M Club Lounge Access (hot breakfast included) at the Richmond Marriott Short Pump.