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For exhibitor information, click here.

Join VSAE on October 4 at the Greater Richmond Convention Center for Virginia's premier tradeshow for association executives, professional meeting planners, and other qualified non-profit leaders. The conference begins with an enlightening keynote presentation, "Rock Your Engagement" by Sherene McHenry. Breakout session topics include membership recruiting and engaging, emergency preparedness for meetings, transforming your workplace culture, and how to supersize your success. Regardless of your job title, if you are a professional meeting planner or work for an association, this event will help you deliver more value to your meeting attendees, to your customers, and to your members.

Multiple registration options are available, all of which include the tradeshow.  See registration section below. The tradeshow has over 60 exhibitors representing meeting facilities throughout the Commonwealth as well as other industry-related businesses.

Use the links below to see all this event has to offer.

Cancellation Policy: No refunds. However, if you are unable to attend, you may transfer your registration to an association executive, professional meeting planner, or other qualified non-profit leader. Contact the office for more information at [email protected]. VSAE reserves the right to deny entry to anyone who does not meet stated criteria.



5:30-7:00 p.m.   Networking Reception at the Hilton Richmond Downtown


8:00 a.m.  Registration Opens
8:30-9:50 a.m.  Breakfast & Keynote Presentation
10:00-11:30 a.m.  Morning Breakout Sessions
11:45 a.m.-2:00 p.m.  Tradeshow
12:15-1:30 p.m.  Lunch in Exhibit Hall
1:30-1:45 p.m.  Meeting Planner of the Year Recognition
2:00-3:30 p.m.  Afternoon Breakout Sessions

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Attendees must be association executives, professional meeting planners,
or other qualified non-profit leaders.

Suppliers/Associate Members may attend only as an exhibitor
(see Exhibitor Information link, above).


By Aug. 24

Aug. 25-Sep. 21

After Sep. 21

Full $85 $95 $105
Morning only $70 $80 $90
Afternoon only $60 $70 $80
Tradeshow only $50 $60



  • Full registration includes networking reception on October 3, breakfast & keynote, morning session, tradeshow with lunch, afternoon session, and parking on October 4.
  • Morning Only registration includes breakfast & keynote, morning session, and tradeshow with lunch.
  • Afternoon Only registration includes tradeshow with lunch and afternoon session.
  • Tradeshow only registration includes tradeshow with lunch.

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4+ Hours

Keynote Presentation  (9:00-9:50 a.m.)

Rock Your Engagement
Sherene McHenry | Fully Engaged, LLC

People are complex and relationships can be difficult. What if they didn’t have to be so hard? Communicated with clarity and humor, this presentation is full of simple, practical ideas association executives can immediately implement to enhance their leadership, relationships, and membership engagement. Whether you are interacting with a High Flyer, Steady Glider, Lacker, Slacker, or Hacker, the better you understand yourself and others, the easier it is to navigate your way to greater success.


Morning Breakout Sessions  (10:00-11:30 a.m.) 

Boost Your Productivity. Increase Your Passion. Have More Fun.
Sherene McHenry | Fully Engaged, LLC

Passion and productivity take a hit when individuals feel frazzled, frayed or frustrated due to the pressures and demands of today’s fast-paced and constantly changing world. The association management industry can be stressful. Success sits on your shoulders and the buck stops with you. Whether burnout is looming or you simply need more minutes in your day, it's time to broaden your bandwidth. You will learn immediately implementable strategies for keeping yourself energized and operating from a position of strength and empowering those you serve to do the same.

Emergency Preparedness for Meetings
Rick Butts | Omni Richmond Hotel
Bob Ramsey, CAE, | VA College of Emergency Physicians
Moderator: Carter, Lyons, CAE | Independent Insurance Agents of Virginia 

Meetings Today 2018 Trends Survey found that an alarming number (only 31%) of meeting planner respondents were concerned about security issues and natural disasters. Further, a majority (70%) didn’t have a written security/natural disaster preparedness plan in place. Yet, we all know that emergencies happen. Having a crisis response plan in place is for the protection of attendees, staff, and your organization as a whole. You will hear examples of actual emergencies that our presenters faced during their events, what they did, and how they learned from those incidents. Someone’s life—including your own, may depend on what you learn about prevention, preparedness, response, and recovery. During this session, you will learn how to prepare for natural disasters, violence, medical emergencies and other emergency incidents.

Creating a Roadmap for Transforming Your Workplace Culture
Aaron Lee | Fortis Leadership Group

Aaron will share best practices of high-performing organizations that have created value-based workplace cultures that inspire, engage, and retain top talent. He will highlight his journey of helping organizations develop a roadmap for leading and implementing culture transformation.

Membership: Recruiting, Engaging, Retaining Strategies & Tactics - PART 1 
Scott Oser | Scott Oser Associates

In Part 1 of this interactive and participatory session attendees will learn, discuss, and develop the cornerstones of a strong membership strategy.  They will also hear some best practices in the areas of membership recruitment, engagement and retention as a basis for ideas they can take back to the office and implement immediately. Attendees are strongly encouraged to attend both Parts 1 & 2.


Afternoon Breakout Sessions  (2:00-3:30 p.m.) 

Emergency Preparedness for Meetings  (repeat)
Rick Butts | Omni Richmond Hotel
Bob Ramsey, CAE | VA College of Emergency Physicians
Moderator: Carter, Lyons, CAE | Independent Insurance Agents of Virginia

Membership: Recruiting, Engaging, Retaining Strategies & Tactics - PART 2 
Scott Oser | Scott Oser Associates

In Part 2, Scott continues the interactive discussion, focusing on membership renewal strategy and featuring a case study that demonstrates how one association created a strong engagement and renewal plan. Attendees are strongly encouraged to attend both Parts 1 & 2.

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Rick Butts
Director, Sales & Marketing | Omni Richmond Hotel

Rick’s career began in food and beverage as a Room Service Server and progressed through Restaurant and Banquet management prior to his entry into sales. In the sales discipline, he worked as a Catering Sales Manager, Director of Catering and Convention Services and Director of Sales. Rick also worked as a General Manager and Private Club Manager for a small resort before rejoining Omni Hotels and Resorts in his current position.  



Aaron Lee
Executive Coach & Online Learning Lead | Fortis Leadership Group

Aaron has more than a decade of experience leading nonprofits and churches and currently directs a volunteer disaster organization of more than 2,400 volunteers. He is a gifted communicator, speaking publicly to large groups and presenting at seminars, as well as leading online and print communication and storytelling efforts. Aaron is a graduate of the University of Richmond and the Baptist Theological Seminary at Richmond and has completed the Richmond Christian Leadership Institute and Fortis Emerging and Evolving Leaders programs.


Carter Lyons, CAE
Director of Education & Professional Development | Independent Insurance Agents of Virginia

Carter is the Director of Education & Professional Development at the Independent Insurance Agents of Virginia and the Executive Director of the Virginia Association of Insurance Agents. Having always had a passion for learning, education has been a constant theme in her life and career. Carter began working in the association world in 2011, where her main responsibility was oversight of a 5-day conference totaling an average of 1500 attendees. She loves seeing ideas, details, and logistics take shape over time, resulting in an event that not only serves the attendee, but is fun and memorable as well. 


Sherene McHenry
Fully Engaged, LLC

Dr. Sherene McHenry, author, international speaker and former graduate professor, is passionate about empowering and equipping others to create happier, healthier, more productive lives and greater success in and out of the workplace. She’s the author of Navigate: Understanding the Five Types of People, Pick: Choose To Create A Life You Love, The Busy Student’s Guide To College and Career Success, and a leadership and workplace issues magazine column. With a PhD in Counseling, Sherene is past president of the National Speakers Association, Michigan. 


Scott Oser
President | Scott Oser Associates

Scott has over 20 years of marketing experience in the association and publishing industries. Before starting his firm he worked for market leaders like National Geographic Society, AARP and Science.Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing and sales programs with the ability to align resources and operations to consistently achieve and exceed goals.



Bob Ramsey, CAE
Executive Director | VA College of Emergency Physicians

Bob has had some interesting emergencies as an event planner doing conferences in Virginia the past thirty-six years. He enjoyed teaching meeting planning for almost two decades at Virginia Commonwealth University and six years at the University of Virginia. For the past twenty-six years, he has been the event planner for one of the nation’s largest EMS (Emergency Medical Service) Symposiums.




Hilton Richmond Downtown is offering a special rate of $179 plus taxes for reservations made by September 3, 2018. Click here to make a reservation, or call Hilton Richmond Downtown at 1-800-HILTONS and identify yourself as a member of VSAE. 

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To further enhance your conference experience, VSAE has partnered with Results Direct to bring attendees a mobile app: Engagefully. You can download the  app here: Download for Apple | Download for Android. The app is designed to help you navigate the conference, connect with other attendees, and engage on social media. 
To download the app to your phone or tablet.

  1. Download and install Engagefully from your phone's app store.
  2. Open the Engagefully app and search for VSAE.
  3. Tap VSAE.

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The Blackburn Inn
Boar's Head
Busch Gardens
The Cavalier
Chesapeake Convention & Visitors Bureau
City of Staunton
Colonial Williamsburg Hotels
Cornerstone Hospitality
Craddock Terry Hotel
Crowne Plaza Hampton Marina Hotel
Delta Hotels by Marriott Richmond Downtown
Delta Hotels by Marriott Chesapeake-Norfolk
Discover Lancaster
DoubleTree by Hilton Charlottesville
DoubleTree by Hilton Richmond-Midlothian
DoubleTree by Hilton Virginia Beach
DoubleTree by Hilton Williamsburg
Embassy Suites by Hilton Richmond
Embassy Suites Hampton Hotel & Spa
Exhibits, Inc.
Fort Magruder Hotel & Conference Center
The Founders Inn & Spa
Fredericksburg Expo & Convention Center
Fredericksburg Regional Tourism Partnership
The George Washington-A Wyndham Grand Hotel
Goodstone Inn & Restaurant
Graduate Richmond
Great Wolf Lodge
Greater Richmond Convention Center
The Greenbrier
Hampton Convention & Visitor Bureau
Hampton Inn & Suites Richmond Glenside
Hampton Roads Convention Center
Hilton Hotels of Winchester
Hilton McLean Tysons Corner
Hilton Norfolk The Main
Hilton Richmond Downtown
Hilton Richmond Hotel & Spa-Short Pump
Hilton Virginia Beach Oceanfront
Hilton Washington Dulles Airport
Holiday Inn Hotel-Bristol Conference Center
Holiday Inn Newport News at City Center
Holiday Inn Roanoke Valley View
Holiday Inn Tanglewood
Holiday Inn Virginia Beach-Norfolk Hotel & Conference Center
Holiday Inn Washington Dulles Airport
Hotel Madison & Shenandoah Valley Conference Center
The Hotel Roanoke & Conference Center
Hyatt Regency Fairfax
Hyatt Regency Reston
The Inn at Virginia Tech
James River Audio Visual Services
Kingsmill Resort
Linden Row Inn
Lynchburg Tourism
Mariners Landing
Marriott Fairfax at Fair Oaks
Marriott Tysons Corner
Marriott Virginia Beach Oceanfront
Marriott Westfields
The National Conference Center
Natural Bridge Historic Hotel & Conference Center
Nemacolin Resort
Newport News Marriott at City Center
Newport News Tourism Development Office
Norfolk Waterside Marriott
Omni Charlottesville Hotel
The Omni Homestead Resort
 Omni Richmond Hotel
Powell Kohne Associates, LLC
Quirk Hotel
RealTime Accounting Solutions
Renaissance Portsmouth-Norfolk Waterfront
Results Direct
Richmond Marriott Downtown
Richmond Marriott Short Pump
Richmond Region Tourism
Ritz-Carlton Tysons Corner
Salamander Resort & Spa
Sanderling Resort
Sheraton Norfolk Waterside Hotel
Sheraton Reston
Sheraton Roanoke Hotel & Conference Center
Sheraton Virginia Beach Oceanfront Hotel
Spirit of Norfolk
Stonewall Jackson Hotel
The Tides Inn
University of Virginia Inn at Darden School of Business
Virginia Beach Convention & Visitors Bureau
Virginia Beach Resort Hotel & Conference Center
Virginia Business
Virginia Crossings, Tapestry Collection
Virginia International Raceway
 The Virginian
Visit Fairfax
Visit Loudoun
Visit Virginia's Blue Ridge
Visit Williamsburg & DoubleTree by Hilton
Washington Dulles Airport Marriott
Westin Tysons Corner
Westin Washington Dulles Airport
William & Mary School of Business
Wyndham Virginia Beach Oceanfront