Content Pillars 

Leadership - Includes self-reflection exercises, a program project, and peer-to-peer learning. Each of the other content pillars will focus on an aspect of leadership, ensuring that this remains the most important of them all. 

Membership & Marketing: knowing the essential steps in the membership life cycle, including recruitment and growth strategies, member engagement, and best practices for high retention. It also includes marketing tactics and strategies for amplifying an organization's mission, programs, and services.

HR & Finance: understanding association administration, including both human resources and finance. Review applicable employment laws, best practices for employee engagement, managing a diverse and inclusive workforce, and financial topics unique to non-profit organizations.

Programs & Services: exploring the various components of program delivery, including types of programs, delivery methods, and the basics of meeting planning. It also addresses business development, including sponsorships and non-dues revenue.

Governance and Volunteer Management: navigating board and volunteer management, including how to recruit and work with a board of directors and tactics for developing an effective volunteer framework that provides for meaningful engagement and outcomes.

Sample Session Agenda

 VSAE has teamed up Catch Your Limit to design and facilitate Association Leadership Virginia. Catch Your Limit was founded in 1999, has extensive association experience, and guides clients (from start-ups and non-profits to Fortune 500 companies) to measurable, sustainable success in transformational change, strategic planning, leadership cohesion, collaborative cultures/teams, recruitment, retention, and more.