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03-12-24 Workshop: Innovation Pulse
3190 Fairview Park Dr, First Floor Conference Room
Falls Church, VA 22042
(703) 280-9260
Tuesday, March 12, 2024, 8:30 AM - 11:00 PM EST
Category: Events

Tuesday, March 12
Whiteford Law Offices
Falls Church

How do we avoid legacy thinking when facing our association’s toughest challenges? Organizations and their leaders increasingly are applying design thinking to shift their perspectives on problem-solving.

The design-thinking methodology focuses on understanding and empathizing with your community's user's needs (your members and non-members). It's a human-centered approach to designing programs, services, and solutions.

Unlike traditional peer groups or “sage on stage” presentations, these mini-innovation summits will allow association CEOs, executive directors, and senior staff to leverage design thinking principles in addressing the challenges facing their organizations and their members.

Format: In-person

Blue round CAE logo 2 CAE credits


Shira Lotzar, Chief Engagement Officer, Purposeful Hire, Inc.

Since 1994, Shira has been actively engaged in the association community. As a search consultant, career coach, executive coach, and more recently, a strategic planning facilitator, her diverse practice areas have provided her with a 360-degree lens around the business challenges facing association executives. Additionally, she's served on multiple ASAE committees and is the past President of the HR Leadership Forum. 

Mary Power, President and Founder, M-Powering Leaders, LLC
Mary Power is an accomplished business driver whose entrepreneurial instincts and strategic vision have carried multiple organizations through rapid growth and major organizational change.  She has 25+ years of CEO experience, leading three very diverse associations through significant turnaround and global expansion.  She is an ASAE Fellow and recipient of their Women Who Advance Excellence in Associations Award.

Schedule (subject to change)
8:30 - 9:00 a.m. - Registration & Continental Breakfast
9:00 - 11:00 a.m. - Seminar


and paid...

VSAE MEMBER Non- Member  
By February 12 $65 $85  
February 12 - March 12 $75 $95  

Limited to association professionals, AMCs and event sponsors. No refunds for cancellations. Substitutions encouraged.

Contact: Dana Parker - [email protected] - (804) 249-2236