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03-26-20 NOVA Seminar
PIJAC Offices - Old Town Alexandria
1615 Duke Street
Alexandria, Virginia 22314
Thursday, March 26, 2020, 8:00 AM - 11:00 AM EDT
Category: Events

Seminar: "Tactics for Better Revenue Results and Relationships with Sponsors, Exhibitors & Advertisers"

Revenue generation is an essential activity for every association, and sponsors, exhibitors and advertisers are savvy buyers with high ROI expectations. Association professionals responsible for those revenue streams often have limited sales training or experience, and of the many hats they wear, sales might not be the favorite. This interactive workshop is geared toward professionals who want to increase revenue, build stronger relationships with association supporters, and maybe even enjoy the sales process a bit more! 

Key Takeaways

  • Craft, discuss and act on the unique value proposition your association has to offer
  • Align your offering with what advertisers, exhibitors, and sponsors expect in return for their investment
  • Ensure your website and collateral fully support your sales efforts
  • Better prioritize your actions for better topline results

Additionally, you'll walk away with checklists and specific tactics you can implement right away!

Content Leader 

Carrie McIntyre, The Wyman Company

Throughout Carrie's career she has built successful teams and helped associations increase market share by leveraging products and services that support membership recruitment and revenue goals.

Carrie began her 24-year industry career working in membership and communications roles for several D.C.-based trade associations. She then spent 15 years working for Boxwood Technologies, helping associations generate substantial revenue from Boxwood's job board platform and related services. From there she moved into senior management roles that led to her appointment as Vice President, Business Development, Technology Solutions. Most recently, Carrie was Vice President, Customer Success for Brazen Technologies.

A graduate of William & Mary, Carrie is a frequent speaker and ASAE member who lives in Chantilly, Virginia, with her husband and two sons. She enjoys camping, reading and pretty much anything that involves being outside.


8:00-8:30 a.m. - Registration & Continental Breakfast
8:30-11:00 a.m. - Seminar

CAE Hours Blue round CAE logo 

Seminar - 2.50

Registration Notes

  • All payments are due upon registration by credit card using our online registration link above or by mailing a check payable to VSAE prior to the event
  • No refunds for cancellation but substitutions are allowed

Registration Fees

(through March 20)
Late registration
(after March 20)
All VSAE Members
Non-member Staff
of Executive Members










Contact: Zach Eisenman - [email protected]