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06-07-19 June Seminar with Lunch
The Westin Richmond
6631 W Broad St
Richmond, VA 23230
United States
(804) 282-8444

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Friday, June 07, 2019, 8:00 AM - 1:15 PM EST
Category: Events


Seminar: "Lobbyist or Barber: It's About Relationships"

According to Bob, government is nоt, ѕоmе high-and-mightу ѕерerаtе entity out оf our reach. Instead, with the help of elections and lobbyists, the everyday citizen саn rеасh out and put in their two cents in at any time.

In his book. Lobbyist or Barber: How the Right Relationships Can Build A Strong Government Affairs Program he looks at how lobbyists can guide one toward the best рrосеѕѕ and whom to connect with to get a ѕеаt at the table and ultimately build strong and principled relationships with our elected officials.

Key Takeaways
After attending this session, participants will be able to:

  • Understand the term "lobbyist".
  • Describe the elements of government affairs.
  • Apply ways to effectively use relationships.

Lunch Presentation: "Relationships Make a Difference"

We live in a very volatile political climate and your success as a lobbyist or in business on any level is dependent on relationships. Bob will share strategies to help you see the value of relationships and how anyone can develop relationships.

 Content Leader


Bob Keaton, Keaton Associates, LLC

Bob Keaton is principal of Keaton Associates LLC, a public affairs firm based in Harrisburg, PA. With years of experience and insight into the workings of government, he is especially known for being a forthright and principled advocate.

Bob started his venture in government as the Executive Director of the Senate Veterans and Emergency Preparedness Committee for the late state Senator Terry Punt (R-Franklin).  From the state Senate, Bob served as policy specialist for Banking, Insurance and Securities in the administration of then - Governor Tom Ridge. While here, Bob developed Governor Ridge's policy initiatives for these three agencies and provided key input. In the private sector, Bob Served as the Director of State Government affairs for Sunoco, Inc., serving as the primary contact for Sunoco in Pennsylvania, Oklahoma and Texas.  

He also has lobbied for small business, professional associations and nonprofit organizations. Bob is a member of the National Speakers Association and is the author of: “Lobbyist or Barber: How The right Relationships Can Build A Strong Government Affairs Program,” as well as guest columns for the Mid-Atlantic Independent Dealers Association Magazine and PAMIC 360 Magazine (Pennsylvania Association of Mutual Insurance Companies).

He resides in York County, Pennsylvania, with his wife, Jennifer. 


8:00 a.m. - Registration
8:30-11:00 a.m. - Seminar
11:00-11:45 a.m. - Reception
11:45 a.m.-1:15 p.m. - Luncheon/Presentation

CAE Hours Blue round CAE logo 

Seminar - 2.50
Lunch Presentation - 0.25 


The Westin Richmond black logo

The Westin Richmond is offering a special rate of $149 plus taxes for room reservations. Contact The Westin by telephone at (888) 627-7786 and identify yourself as a member of VSAE to book your reservation.

Registration Notes

  • All payments are due upon registration.
  • Payment can be made by credit card using our online registration link above or by mailing a check payable to VSAE using the printable registration form.
  • A replacement from the same organization may attend the lunch if the member is unable to attend. Please contact the registrar for assistance.
  • Staff & Non-Member Attendance. Staff of a member or a non-member is limited to attending 3 meetings per year.
  • Cancellation Policy
    • Pre-registrations for lunch who cancel after Tuesday before the meeting at 5:00 p.m. or fail to attend will be invoiced for a no-show fee of $14. Members are allowed one (1) free pass per year.
    • No refunds for cancellation.
    • Substitutions are allowed.

Registration Fees

Early Registration 
Ends June 4
Late registration
Begins June 5
On-site registration
VSAE Member
Seminar: $50
Lunch: Free**
Seminar: $60
Lunch: $14
Seminar: $60
Lunch: $35
Staff of an
Exec. member
Seminar: $50
Lunch: $25
Seminar: $60
Lunch: $30
Seminar: $60
Lunch: $40
Seminar: $90
Lunch: $50
Seminar: $100
Lunch: $55
Seminar: $100
Lunch: $55

** Executive non-Resident & Semi-Retired members pay $15 to attend the reception and lunch.


4 Paws Animal Rescue is the charity for this month's Seminar with Lunch Series. 4 Paws Animal Rescue specializes in the rescue and placement of abused, unwanted and abandoned companion animals. They never discriminate on the basis of health, age or breed. By involving and educating the community, 4 Paws Animal Rescue works to raise the public's awareness of the plight of homeless animals as well as realizing the benefits of adopting an animal in need. Their animals are examined, vaccinated, spayed or neutered and receive any and all medical treatment before they are placed in carefully screened homes. 4 Paws Animal Rescue is a 501c3 non-profit organization.

Please bring a donation(s) for 4 Paws Animal Rescue from their wish list. A raffle ticket will be given for each item donated. or click here for their Amazon Wish List.

Contact: Pamela Flynn - [email protected] - (804) 249-2244