Focusing on Your North Star


In these uncertain times, association CEOs and senior staff are challenged as never before with ensuring their organizations remain focused on the core principles that define their mission, services, and customers – in other words, their North Star. Join fellow CEOs and senior staff in deep-dive, interactive discussions and thought-provoking, practical exercises to help you align with your association’s North Star and define the key strategic levers that will ensure your organizations' sustainability through 2021 and beyond, even as you reinvent elements of your operations, your member engagement, and your business model.

You’ll leave better prepared with the knowledge and tools to support and guide your association, it’s members, and your employees during an extended period of change and turmoil - and come out stronger on the other side.

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** Membership Special **

Join now for 2021 and get the remainder of 2020 for free! 

Start enjoying the benefits of VSAE membership TODAY:

  • discounted registration to monthly seminars
  • virtual and in-person networking opportunities
  • peer-led Shared Interest Groups
  • newsletters exploring current trends in the association industry
  • two multi-day conferences each year
  • retreats geared toward CEOs & Senior Staff, Meeting Planners, and AMCs
  • and SO MUCH MORE


Online Seminar
November 6 - 9:00-10:30 a.m.

Reversing the Trend:
Reimagining Membership
Recruitment and Retention

This interactive session, presented by the team of initiate-it, will explore several real-world case studies of successful digital marketing and social media strategies that helped associations reverse the trend of declining membership growth and low levels of membership retention. They will demonstrate how to create content that not only resonates with members, but also enables them to view the association in a new light, leading to increased digital engagement, higher attendance at events, and improved rates of retention. And all without increasing the association's media budget!

More Information and to Register