Join VSAE on October 5 at the Greater Richmond Convention Center for Virginia's premier Expo for association executives, professional meeting planners, and other qualified non-profit leaders. The symposium begins with an entertaining and enlightening keynote presentation on game-changing tech tools for successful leadership by "Your Nerdy Best Friend," Beth Ziesenis. Other session topics include how to create effective social media content, tools for strategic leadership and engagement, creating a culture of innovation, and top legal risks facing associations. Regardless of your job title, if you are a professional meeting planner or work for an association, this event will help you deliver more value to your meeting attendees, to your customers, and to your members.

Multiple registration options are available, all include the Expo.  See registration section below. The tradeshow has over 60 exhibitors representing meeting facilities throughout the Commonwealth as well as other industry related businesses.

Use the links below to see all this event has to offer and to register.

Register Here

Click here for Expo brochure and downloadable copy of the registration form
Click here for current attendee list (updated every Tuesday, starting July 10)

Cancellation Policy: No refunds. However, if you are unable to attend, you may transfer your registration to an association executive, professional meting planner, or other qualified non-profit leader.  Contact the office for more information at VSAE reserves the right to deny entry to anyone who does not meet stated criteria.



5:30-7:00 p.m.   Networking Reception at the Hilton Richmond Downtown


8:00 a.m.  Registration Opens
8:30-9:50 a.m.  Breakfast & Keynote Presentation
10:00-11:30 a.m.  Morning Breakout Sessions
11:45 a.m.-2:00 p.m.  Expo
12:15-1:30 p.m.  Lunch in Exhibit Hall
1:30-1:45 p.m.  Meeting Planner of the Year Recognition
2:00-3:30 p.m.  Afternoon Breakout Sessions

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Attendees must be association executives, professional meeting planners, or other qualified non-profit leaders.


By Aug. 25

Aug. 26-Sep. 22

After Sep. 22

Full $85 $95 $105
Morning only $70 $80 $90
Afternoon only $60 $70 $80
Expo only $50 $60



  • Full registration includes networking reception on October 4, breakfast & keynote, morning session, Expo with lunch, afternoon session, and parking on October 5.
  • Morning registration includes breakfast & keynote, morning session, and Expo with lunch.
  • Afternoon registration includes Expo with lunch and afternoon session.
  • Expo only registration includes Expo with lunch.

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4+ Hours

Keynote Presentation  (9:00-9:50 a.m.)

Killer Apps for Leadership
Beth Ziesenis, "Your Nerdy Best Friend"

Take a deep dive into the free and bargain apps that will help you move up the ladder. Learn the tools you need for personal organization as well as game-changing tech tools to help your organization function more efficiently and support team collaboration. Showcase your leadership ability by capitalizing on the technology tools that will keep you organized, productive, informed, innovative, and ahead of the crowd.

Breakout Sessions

Share and Share Alike: 29 Tools to Create Cool Content for Social Media   (10:00-11:30 a.m. & 2:00-3:30 p.m.)
Beth Ziesenis, "Your Nerdy Best Friend," Avenue Z, Inc.

The most popular posts on social media are pictures and videos, and with a few easy (and free) tech tools, you can transform your messages into share-worthy graphics that will put your organization out in front. This action-packed session will give you dozens of sites and apps that will help you elevate the quality of your social media posts and other material.

Building a Powerhouse Board-Tools for Strategic Leadership and Engagement   (10:00-11:30 a.m. & 2:00-3:30 p.m.)  
Amy Nisenson, Non-profit Consultant, Nisenson Consulting

In this workshop, you will learn best practices in structuring and leading your board, as well as engaging your individual board members. Information will include the distinction between the roles of the CEO and board chair, effective meeting and communication tips, setting expectations with your board members, and best practices around recruiting, nominating, and orientating. Participants will walk away with tools to have a powerhouse board.

Creating a Culture of Innovation: It's Not as Hard as You Think   (10:00-11:30 a.m.)
Mark Sedgley, President & CEO, MemberClicks

Many organizations are intimidated by the word innovation because they think it is only for large, well-funded associations. Innovation is a journey in culture and inclusion, and in this session you will see real-life examples of how to create a culture of innovation in your organization, no matter how small. Understand what it truly means to be innovative and learn practical steps for improving communication and processes within your organization.

Potpourri of Risk for Organizations & Associations   (10:00-11:30 a.m.)
Got Employees? Top 5 HR Traps to Avoid
Mindy Flanigan, PHR & SHRM-P, Inspiring HR

There is no crash course in HR required of small business owners before we open the doors. We learn as we go. But that may mean we are taking on more risk and headaches than we realize. This session is designed to help you evaluate whether it is time to change course when considering 1099 vs. employee, job descriptions, hiring the wrong employee, failure to pay overtime, and new employee onboarding.

Top Legal Risks Facing Associations
Blake Hegeman, CAE

Associations are facing an aggressive regulatory and litigation environment. Therefore, they must make risk management a priority. This session will highlight areas associations must focus on and will provide suggestions they can implement immediately on topics such as employee fraud and embezzlement, social media risk, and antitrust.

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