Making you and your association the best.

VSAE’s vision to be the best at making our members and their associations the best. This year’s annual conference is focused squarely on that goal. The content is all about helping you and your association be the best. With educational sessions focused on the skills, knowledge, and training you need to excel for your association and its members, this is one conference you do not want to miss.

In addition to top-notch educational content, this year’s event is full of networking opportunities for you and your colleagues. Enjoy receptions, golf, hiking, food tours, or a craft beer tour as part of your conference experience. This year’s pre-conference activities are a great place to unwind, have some fun, and meet fellow association leaders as well.

              
Click the images above for videos of members talking about why they are attending this year's conference.

See all this conference has to offer and register below.

CLICK HERE TO REGISTER
Online registration has been turned off so we can prepare for the meeting.
Contact the office at (804) 747-4971 if you wish to register or have questions regarding your registration.

Other conference resources are linked here.


SCHEDULE

SATURDAY, APRIL 29

6:00-7:00 p.m.  Welcome Reception (Executives and Sponsors only)


SUNDAY, APRIL 30

11:00 a.m.-4:00 p.m. - Golf at Hanging Rock Golf Club
11:00 a.m.-4:00 p.m. - Mill Mountain Hike
11:30 a.m.-4:00 p.m. - Craft Beer Tour
11:30 a.m.-4:00 p.m. - Downtown Food and Cultural Tour
4:00-6:00 p.m. - Registration Open
6:30-8:00 p.m. - Opening Reception (Center in the Square)
8:00-9:00 p.m. - Dine around Downtown Roanoke

MONDAY, MAY 1

6:00-7:00 a.m. - Yoga Wake Up
6:00-7:00 a.m. - 5K Fun Run
7:30 a.m. - Registration
8:30-10:00 a.m. - Breakfast & Opening Keynote: The Hero Effect: Being Your Best When It Matters The Most!
10:00-10:15 a.m. - Networking Break
10:15-11:30 a.m. - Breakout Sessions

Establishing Effective Chapter/Association Partnerships
Major Trends Affecting Associations and the State of the Association Industry
Education Hacker: Revolutionizing Your Organization's Learning Opportunities
Toot Your Own Horn, But Don't Blow It

12:00-1:30 p.m. - Lunch and Board Installation
1:45-3:00 p.m. - Breakout Sessions

Establishing Effective Chapter/Association Partnerships
Major Trends Affecting Associations and the State of the Association Industry
Education Hacker: Revolutionizing Your Organization's Learning Opportunities
Toot Your Own Horn, But Don't Blow It

3:00-3:15 p.m. - Networking Break
3:15-4:00 p.m. - IGNITE Sessions - Learn more and submit your idea.
4:00-5:30 p.m. - Shared Interest Group (SIG) meetings
5:30-6:30 p.m. - Emerging Association Professionals (EAP) Reception (invitation only)
6:00-6:30 p.m. - President's Reception (invitation only)
6:30-10:00 p.m. - Gala Reception, Dinner, and Entertainment

TUESDAY, MAY 2

7:30-8:30 a.m. - Executives and Sponsors Breakfast (ticketed event)
8:45-10:00 a.m. - Closing Session Keynote: Master Your World: 10 Executive Strategies to Improve Productivity, Profits, and Communication in Your Business and Your Association
10:15-11:45 p.m. - Shared Interest Group (SIG) meetings


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REGISTRATION

Your registration fee includes all educational sessions (over 6 hours of CAE credit), two receptions, all meals on Monday, and both the opening and closing keynote sessions.

 REGISTRATION

Early-Bird
Paid by Apr 7

Regular
Paid after Apr 7
Member
$185 $215
Non-Member
$215 $245
Spouse/Guest* $165 $195

     * Spouse/guest registration must accompany a full member registration.

 PRE-CONFERENCE ACTIVITIES

Early-Bird
Paid by Apr 7
Regular
Paid after Apr 7
Craft Beer Tour
VSAE Member
Non-member

$40

$55

$55

$70
Downtown Food and Cultural Tour
VSAE Member
Non-member

$40

$55

$55
$70
Golf at Hanging Rock Golf Club
VSAE Member
Non-Member

$60

$80

$75

$95
Mill Mountain Hike
VSAE Member
Non-Member

$40

$55

$55
$70

 

 RAFFLE TICKETS

 

1 ticket
$10
3 tickets
$20
9 tickets $50
20 tickets $100

 

CANCELLATION POLICY

All registrations must be prepaid prior to the conference. Refunds will be made on the following scale: up to March 24- less a $25.00 administrative fee, from March 25-April 7- 75% of fees, from April 8-14- 50% of fees. No refunds will be made after April 14. Substitutions are welcome at any time.

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KEYNOTE & BREAKOUT SESSIONS

Opening Keynote

The Hero Effect - Being Your Best When It Matters the Most!
Kevin Brown*

In a fresh and entertaining style, Kevin shares ideas, strategies, and principles that will inspire and equip participants to show up every day and make a positive difference. At the heart of Kevin’s message is a simple, yet powerful philosophy for life that drives every thought, every action, and ultimately every result we achieve both personally and professionally. Your team will be motivated to reach beyond what is required and do something remarkable!
*Provided courtesy of Powell Kohne Associates, LLC.
CLICK HERE FOR A VIDEO PREVIEW OF THE SESSION


Morning Breakout Sessions 
(10:15-11:30 a.m.)

Establishing Effective Chapter/Association Partnerships
Trevor Mitchell, CAE

One of the biggest challenges facing associations, and the industry as a whole, is the understanding and relevance of chapters within the organization. Organizations struggle primarily with identifying relevance that chapters play in achieving the strategic goals of the organization. This struggle leads to a lack of clarity of roles, duplicate work, and overall frustration at both levels for staff and volunteers. Trevor has over 10 years of professional experience working in associations with strong chapter bases and has served in numerous organizations as a volunteer in the same structure. In his session, he will share how to create organizational buy-in and alignment from both sides of the equation that will lead to clear relevance for the organization and contribute to organizational growth.
CLICK HERE FOR A VIDEO PREVIEW OF THE SESSION

Major Trends Affecting Associations and the State of the Association Industry
Scott Wiley, CAE

Associations are being forced to confront many challenges due to broad trends and developments, which are resulting in increased competition, an overload of information available to members and prospects as well as changing expectations and behaviors related to the concept of joining and supporting associations. With reductions in employer support, a preponderance of free information and a greater demand for tangible returns on investments associations are being forced to look at all they do to ensure the relevance and value that drive viability for today and in the long run. In this session we will examine macro trends and how associations are reacting and responding. Data captured through a multi-year study of associations will be presented to share how associations are faring today, their major concerns and their focus for investments and organizational changes.

Education Hacker: Revolutionizing Your Organization's Learning Opportunities
Jeff Hurt

Education is being disrupted across the globe. School, higher education, educational institutions, adult education programs, teaching, and presenting are all changing. Especially now that the Web connects us to information and people the way it does. Education has to change. We need to rethink our association education programming and create some learning hacks. Learning hacks are any scientifically, biologically, and cognitively sound methods that increase learning effectiveness. Learning hacks are anything that helps our learners create attitude, behavior, and skill changes in unique ways. In this session, discover some compelling conversations around four big disruptive changes in professional development for your organization to create learning hacks: 1) the function of content; 2) the job of the speaker; 3) the process of education; and 4) the role of technology.

Toot Your Own Horn, But Don't Blow It
Sandra Giarde, CAE

Your knowledge, expertise, commitment, and passion for your work are all things you take great pride in and you always put your best foot forward. But how do you promote your accolades to advance your career without alienating the very people you are trying to influence? Much like marketing a product or service, there is an art and science to touting your own personal goods. Explore several tactics to showcase your smarts and grow your network through techniques, such as participating in online chatter/blogs/communities, presenting at conferences and events, creating a personal brand, building your contacts and keeping in touch with them, having an elevator pitch, and more. 


Afternoon Breakout Sessions
(1:45-3:00 p.m.)

Repeat of morning sessions.

IGNITE Sessions (3:15-4:00 p.m.)

Back by popular demand, this year’s conference will feature IGNITE presentations from attendees. IGNITE presentations are fast-paced five minute presentations with 20 slides that auto-advance every 15 seconds. Topics range from the personal to the professional. ALL ATTENDEES are invited to submit their ideas to give an IGNITE at this year’s conference.


Closing Keynote

Master Your World: 10 Executive Strategies to Improve Productivity, Profits, and Communication
in Your Business and Your Association
Mary Kelly, PhD, CSP, CDR, US Navy (Ret)*

Leadership is creating a vision as well as executing the strategy. Some people believe leadership is limited to the people at the top, but real leadership happens at all levels in every organization. Are you making that leadership possible for your teams? Everyone benefits when leaders apply the three Master Your World core techniques and then refine them with seven critical applications. Engaging and immediately applicable, this inspirational program is packed with templates and tools so leaders can achieve optimal results.
*Provided courtesy of Powell Kohne Associates, LLC.
CLICK HERE FOR A VIDEO PREVIEW OF THE SESSION

PRE-CONFERENCE ACTIVITIES

Craft Beer Tour

Join a Craft Beer Tour to expand your appreciation of this ancient craft. Discover Roanoke's hopping local craft beer scene as you visit two local microbreweries where you will go behind the scenes to explore their brewing facilities, learn the basics of brewing beer (“Beer Brewing 101”), examine traditional ingredients, and uncover the roots of the national and local craft beer movement while tasting fresh, delicious craft beer!

Downtown Food and Cultural Tour

Enjoy a guided Historic Downtown Food & Cultural walking tour visits seven food tasting locations within the colorful and booming downtown Historic District. Delicious samplings, enough for a hearty lunch for most, are served from locally owned eateries and legendary historic locations. Stops include one of the top historic hotels in the U.S., Roanoke’s most recent Lebanese food enterprise, our internationally acclaimed 24/7 “Tavern”, our most “locally sourced” downtown restaurant and more.

Golf at Hanging Rock Golf Club

Overlooking the beautiful Roanoke Valley of Virginia, Hanging Rock Golf Club is surrounded by breathtaking natural beauty. The course, designed by Russell Breeden, has earned recognition as one of the region's premier golf experiences. It offers a championship layout that guarantees golf enthusiasts of all skill levels a challenging and exciting round.

Mill Mountain Hike

Take a hike to Roanoke’s iconic Star! Mill Mountain Star Trail is moderate in difficulty and traverses from the Roanoke River to Roanoke's highest point - the summit of Mill Mountain (1703 ft.) This area offers 500 acres of parkland atop Mill Mountain, picnic areas, two overlooks that provide 20-60 mile vistas. From bottom to top, this hike is 1.7 miles, shuttle service will be provided at the summit to take you back to the hotel.


ACCOMMODATIONS

To reserve a room call (540) 985-5900, click here (Associate members), or click here (Executive members). Ask for the VSAE Conference rate and identify yourself as an Executive or an Associate. Check-in will be available at 4:00 p.m., and check-out will be by 11:00 a.m.

Executive members* $134
Associate members   $159
* There are a limited number of complimentary accommodations for Monday, May 1, for Executive members only. First come, first served. Credit applies at hotel checkout.
All rates are subject to applicable state and county taxes as well as occupancy fees. Deadline for room reservations is Friday, April 14, 2017. After this deadline, rooms are on a space and rate available basis. 

The Hotel Roanoke & Conference Center

110 Shenandoah Avenue NE
Roanoke, VA 24016
(540) 985-5900

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SPONSORS


 


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