Press Room
VSAE HOLDS SEMINAR ON PERFORMANCE ANALYTICS
Larry Seibert to Present “Designing and Interpreting Performance Analytics for Your Association”
October 9, 2018
The Virginia Society of Association Executives (VSAE) will hold its November Seminar Series with Lunch on Friday, November 2, 2018 at the Four Points by Sheraton Richmond. The meeting will feature a 2.5-hour seminar at 8:30 a.m., with a networking reception and luncheon to follow from 11:00 a.m. - 1:30 p.m. The content leader will be Larry Seibert, PhD of Association Metrics.
The seminar, “Designing and Interpreting Performance Analytics for Your Association,” will focus on the best practices of conducting voice-of-the-member research, including questionnaire design, data collection, data cleaning and analytics, and interpretation of results. The format of the seminar will be a combination of lecture, discussion, and in-class exercises. The pros and cons of various research methods will also be presented. During the lunch, Seibert will present “Is Your Association Typical?”
ABOUT THE SPEAKER
Larry Seibert is the founder and CEO of Association Metrics, a research and consulting firm that specializes in conducting voice-of-the-member research for membership associations. The primary focus of his research is the measurement and management of member loyalty. Over the past fifteen years his clients have included individual membership associations serving professionals in the areas of health care, accounting, engineering, real estate, information systems, counseling, transportation, higher education and food service, as well as trade associations serving companies in the areas of distribution and rental properties. In addition to his twenty years of business experience in industry and consulting, he was also a Marketing professor for twenty years. He has a Ph.D. with a research focus in consumer behavior, and an MBA with a concentration in marketing.
REGISTRATION
VSAE non-members can register for the seminar for $90 through Tuesday, October 30, 2018. On-site registration is available and subject to higher fees. Call VSAE at (804) 747-4971 for more information or register online now.
Formed in 1949, VSAE is a 400-plus member association consisting of association executives, association management companies, representatives from the hospitality industry, and others who serve the association industry. VSAE’s vision is to be the best at making associations the best by providing opportunities for association professionals to connect, learn, and lead.
VSAE HOLDS SEMINAR ON LEADERSHIP
Kevin Eastman to Present “Leading Through The Eyes of Those You Lead”
August 15, 2018
The Virginia Society of Association Executives (VSAE) will hold its September Seminar Series with Reception on Thursday, September 6, 2018 at the University of Richmond’s Jepson Alumni Center. The meeting will feature a seminar at 1:30 p.m., followed by a networking reception from 4:00-5:00 p.m. The content leader will be Kevin Eastman from KEWE, LLC.
This interactive seminar, “Leading Through The Eyes of Those You Lead,” is an information-packed and thought-provoking presentation in which Kevin will take attendees behind the scenes of some of the most successful professional sports teams today, and share how they view the position of leadership. Kevin will discuss topics ranging from what “real” leadership is, to leadership “musts” and the most sought-after needs of those we lead. In addition, he will address some of the 25 most powerful words that all successful athletes, coaches, leaders, teams, and organizations live by.
ABOUT THE SPEAKER
Kevin Eastman is a corporate speaker and internationally-known basketball clinician who brings his knowledge and experience in sports to the business world. He speaks on various topics, including championship culture, teamwork, leadership, motivation, and individual success. Over his 40 years in the game, Kevin has coached basketball at all levels, including 13 years in the NBA. He was a top assistant to Doc Rivers with the 2008 NBA World Championship Boston Celtics, and most recently served as an assistant coach and Vice President of Basketball Operations with the Los Angeles Clippers.
REGISTRATION
VSAE non-members can register for the seminar for $90 if done by Sunday, September 2, 2018. On-site registration is available and subject to higher fees. Call VSAE at (804) 747-4971 for more information or register online now at vsae.org.
Formed in 1949, VSAE is a 400-plus member association consisting of association executives, association management companies, representatives from the hospitality industry, and others who serve the association industry. VSAE’s vision is to be the best at making associations the best by providing opportunities for association professionals to connect, learn, and lead.
VSAE TO HOLD FALL CONFERENCE WITH TRADESHOW
Virginia’s Premier Conference & Tradeshow for Associations, Non-profits, and Professional Meeting Planners
August 1, 2018
The Fall Conference, Virginia’s premier conference and tradeshow for association executives, professional meeting planners, and other non-profit leaders will take place Thursday, October 4 at the Greater Richmond Convention Center (GRCC). This is the twenty-second consecutive year the Virginia Society of Association Executives (VSAE) has partnered with Virginia Business magazine and GRCC to hold this event (formerly known as the Educational Symposium & Expo).
This year’s event will feature recognition of the 2018 Virginia Business Meeting Planner of the Year during the tradeshow. The tradeshow includes over 60 exhibitors ranging from hotels, resorts, and local CVBs to accounting firms, event technology providers, and organizational consultants, all focused on helping attendees deliver more value to their organization and its members.
The conference begins with an entertaining and enlightening keynote presentation on how to “Rock Your Engagement” with Dr. Sherene McHenry. Other session topics include recruiting, engaging, and retaining members; emergency preparedness for meetings; human resources and workplace culture; and boosting your productivity.
A range of attendance options/registration rates are available and include an additional networking opportunity - a reception with exhibitors and other attendees on the evening of Wednesday, October 3 at the Hilton Richmond Downtown. Registration and more information about the Fall Conference is available at vsae.org/fallconf.
Formed in 1949, VSAE is a 400-plus member association consisting of association executives, association management companies, representatives from the hospitality industry, and others who serve the association industry. VSAE’s vision is to be the best at making associations the best by providing opportunities for association professionals to connect, learn, and lead.
VSAE HOLDS SIG-A-PALOOZA
Event Includes Breakfast and Peer-to-Peer Small Groups
July 12, 2018
The Virginia Society of Association Executives (VSAE) will hold its third annual SIG-a-Palooza on Thursday, August 9, 2018 at the Virginia Crossings, Tapestry Collection by Hilton. The meeting will feature a breakfast at 8:30 a.m. followed by a SIG-a-Palooza event from 10:00-11:30 a.m.
The SIG-a-Palooza is a collection of small Shared Interest Group (SIG) meetings. The SIGs are member-led groups organized around areas of interest. They offer a forum for peer-to-peer learning in a small group atmosphere. The SIGs are a great way for association executives and other non-profit leaders to learn from colleagues about the issues relevant to them. There is no formal presentation or speaker, though the breakfast includes recognition of VSAE volunteer leaders from the previous year.
The following are the currently active SIGs that plan to meet at SIG-a-Palooza.
Association Management Companies - For executives of firms that provide management and specialized administrative services to trade associations and professional societies.
Communications & Marketing - For association professionals with both internal and external communications responsibilities (including electronic communications)
Emerging Association Professionals - For executives to support and advocate for the next generation of association leaders.
Government Affairs - For executives who lobby or are otherwise involved in association advocacy efforts.
Large Association CEOs - For CEOs of associations with six or more employees. Discussion topics include staff development, board relations, legislative issues, technology, and association resources.
Meeting Planner - For association professionals who are responsible for meeting planning within their organizations.
Senior Staff - For executives who deal with organization-wide issues like strategic planning, staff management, and organization culture.
Small Association CEOs - For CEOs of associations with five or fewer employees. Discussion topics include staff development, board relations, legislative issues, technology, and association resources.
Associate Member - For Associate Members in various roles, who wish to provide input on the value of their VSAE membership.
REGISTRATION
VSAE non-members can register for $35 if done by Tuesday, August 7, 2018. On-site registration is available and subject to higher fees. Call VSAE at (804) 747-4971 for more information or register online now at vsae.org.
Formed in 1949, VSAE is a 400-plus member association consisting of association executives, association management companies, representatives from the hospitality industry, and others who serve the association industry. VSAE’s vision is to be the best at making associations the best by providing opportunities for association professionals to connect, learn, and lead.
VSAE HOLDS SEMINAR ON VOLUNTEER MANAGEMENT
“Something Needs to Change Around Here - The Five Stages to Leveraging Your Volunteer Leadership”
May 18, 2018
The Virginia Society of Association Executives (VSAE) will hold its June Seminar Series with Lunch on Friday, June 1, 2018 at the Richmond Marriott Downtown. The meeting will feature a 2.5-hour seminar at 8:30 a.m., with a networking reception and luncheon to follow from 11:00 a.m. - 1:30 p.m. The content leader will be Liz Weber of Weber Business Services, LLC.
The seminar, “Something Needs to Change Around Here - The Five Stages to Leveraging Your Volunteer Leadership,” will use Weber’s insights from her own experience as a volunteer leader, her client examples, and exercises to share her model: The Five Stages of Focused Leadership Development. In addition, attendees will be offered the opportunity to take a leadership assessment before the program to learn which of the 5 stages of leadership they are modeling and what specific changes to make to enhance performance. During the lunch, Weber will present “Leveraging Stage 3 Leadership with Smart Strategic Plans.”
ABOUT THE SPEAKER
Having presented in 22 countries, Liz's presentations educate and energize audiences, spur thought, and ignite ideas to drive leaders and organizations forward. In addition, Liz understands the unique challenges of association leadership. In addition to various local association leadership roles, Liz served on the national board of the National Speakers Association for six years, served as its Strategic Planning Committee Chair for four years and served on the Executive Compensation, Leadership, and Executive Committees. Liz also won the President’s Award for Service twice for chairing two global task forces.
REGISTRATION
VSAE non-members can register for the seminar for $90 through Tuesday, May 29, 2018. On-site registration is available and subject to higher fees. Call VSAE at (804) 747-4971 for more information or register online now at vsae.org.
Formed in 1949, VSAE is a 400-plus member association consisting of association executives, association management companies, representatives from the hospitality industry, and others who serve the association industry. VSAE’s vision is to be the best at making associations the best by providing opportunities for association professionals to connect, learn, and lead.
VSAE INSTALLS NEW VOLUNTEER LEADERSHIP FOR 2018-2019
Ray Mattes, III, CAE Becomes President
May 11, 2018
During its Annual Conference at Hilton Norfolk The Main, the Virginia Society of Association Executives (VSAE) installed its newly-elected 2018-2019 Board of Directors. Ray Mattes, III, CAE, President & CEO, Retail Alliance, was installed as President. Mr. Mattes succeeds Scot McRoberts, MPA, IOM, Executive Director, Virginia Council of CEOs, who became the Immediate Past President.
“Ray brings a wealth of experience in association leadership. We are excited to see what the next year brings,” said Brandon Robinson, CAE, Executive Director of VSAE.
Duront A. “D” Walton, Jr., Executive Director, Virginia Telecommunications Industry Association, will serve as President Elect.
Other officers include, Phyllis Errico, JD, CAE, General Counsel, Virginia Association of Counties, who will serve as Treasurer, and, Maureen Dingus, CAE, Chief Operating Officer, Virginia Society of CPAs, who will serve as Secretary.
Newly installed directors include: Trace Carson, Senior Vice President, Organization Management Group; Amy Hewett, CAE, Virginia Health Care Association; and Katie Newland, Executive Director, Association for Corporate Growth National Capital.
Directors continuing to serve for VSAE are: Courtney Fleming, Vice President, Education and Training/Communications, Virginia Bankers Association; Shannon McCabe, CAE, Executive Director, Association of Consulting Foresters; Danny Mitchell, AAI, AAI-M, Vice President of Business Development, Independent Insurance Agents of Virginia; Jim Roman, Speaker Trainer Consultant, Association Leadership Institute; Matthew Stanley, Vice President of Government Affairs & Association Relations, Elwood Consulting, LLC; Steven Williams, Partner, Hardiman-Williams, LLC; and Tom Witt, Engineer Director, Virginia Transportation Construction Alliance.
VSAE Announces 2018 Annual Conference
Ideas That Work
March 7, 2018
VSAE’s Annual Conference is Virginia’s premier educational conference for association professionals. The theme for this year’s conference is, “Ideas That Work.” It is scheduled for Sunday, May 6 through Tuesday, May 8, and will be hosted by Hilton Norfolk The Main and VisitNorfolk. The conference attracts nearly 200 attendees from all over the Commonwealth. In addition to association executives, the conference draws meeting planners, hoteliers, and other suppliers to the association management industry. More information can be found at vsae.org/annual.
This year’s opening keynote speaker is Christine Cashen. Cashen’s presentation, “Get What You Want With What You’ve Got!” implores attendees to join the campaign to stop “global whining,” and be a part of the solution by best utilizing the skills and potential that we all have to succeed in life. Cashen’s program will help participants communicate effectively with all different personality styles, create a better day with more energy and time, and discover how to have less stress and more fun.
The three-day conference also includes the following eight breakout sessions in four distinct tracks.
Advocacy:
- #FreeTheMimosa: How Grassroots Advocacy Changed Hundred-Year-Old Blue Laws - Jeff Tippett
- Seeking Consensus, Mediation and Negotiation Skills for Association Executives - Mark Rubin
Communications:
- Google Analytics in a Nutshell - Jason Moreau
- Rethinking Membership Communications - J.J. White
Leadership:
- Be Bold. Be Vulnerable. Be Mindful. - Rose Markey
- Who Has Time To Lead? - Dave Phillips, CAE
Meetings:
- Alternative Learning Formats: Avoiding Death by Panels - Kristin Clarke, CAE; Rhea Blanken, FASAE; Frank Gainer
- Create Mobile Experiences That Drive Member Engagement - Lauren A. Wolfe
The conference closes with a keynote presentation from Dave Davlin. During his presentation, “The Game-Winning 3: A Roadmap for Professional & Personal Development,” Davlin will discuss success in its simplest form, and how making life better for someone else can be achieved in many ways but always comes back to one thing: serving. In this presentation that combines humor, audience participation, and a roller coaster ride of emotion, attendees will leave with a powerful takeaway about service and success.
Formed in 1949, VSAE is a 400-plus member association consisting of association executives, association management companies, representatives from the hospitality industry, and others who serve the association industry. VSAE’s vision is to be the best at making associations the best by providing opportunities for association professionals to connect, learn, and lead.
VSAE HOLDS SEMINAR ON PUBLIC RELATIONS
“Packing a Punch with Your Communications, PR, and Marketing Campaigns”
March 6, 2018
The Virginia Society of Association Executives (VSAE) will hold its April Seminar Series with breakfast on Friday, April 6, 2018 at the Delta Hotels by Marriott Richmond Downtown. The meeting will feature a breakfast from 8:30-9:45 a.m., followed by a 2.5-hour seminar at 10:00 a.m. The content leader will be Sheri Singer, President, Singer Communications.
Singer’s seminar, “Packing a Punch with Your Communications, PR and Marketing Campaigns,” will detail how to launch market research on a budget, identify target audiences, and create a strategic plan with today’s multichannel traditional and non-traditional communications. Through best practices and case studies, participants will walk away with the tools to develop communications content that supports a successful campaign. During the breakfast, Singer will present “No Need to Panic: Managing a Crisis Effectively.”
ABOUT THE SPEAKER
Sheri Singer serves as the President of Singer Communications, an organization committed to providing strategic communications, digital media strategy, messaging, advocacy, branding, media relations and training, research and content development to clients in a variety of industries.
Singer is currently Vice Chair of the American Society of Association Executive’s (ASAE) Healthcare Community Committee, was previously a member of ASAE’s Communications Section Council, and was a founding member of the Public Relations Society of America’s (PRSA) National Capital Chapter’s Independent PR Alliance.
REGISTRATION
VSAE non-members can register for the seminar for $90 if done by Tuesday, April 3, 2018. On-site registration is available and subject to higher fees. Call VSAE at (804) 747-4971 for more information or register online at vsae.org.
Formed in 1949, VSAE is a 400-plus member association consisting of association executives, association management companies, representatives from the hospitality industry, and others who serve the association industry. VSAE’s vision is to be the best at making associations the best by providing opportunities for association professionals to connect, learn, and lead.
VSAE HOLDS SEMINAR ON MEMBERSHIP ENGAGEMENT
“Memberball: Increasing Member Engagement and Satisfaction Through Innovative Data Analysis”
February 6, 2018
The Virginia Society of Association Executives (VSAE) will hold its March Seminar Series with lunch on Friday, March 2, 2018 at the Hilton Richmond Downtown. The meeting will feature a 2.5-hour seminar at 8:30 a.m., with a networking reception and luncheon to follow from 11:00 a.m. - 1:30 p.m. The content leader will be Shomari McCrimons, MBA, CAE, President, Philanthropy Works.
McCrimon’s seminar, “Memberball: Increasing Member Engagement and Satisfaction Through Innovative Data Analysis,” will detail how associations can utilize data to create unique metrics that drive member engagement and satisfaction like professional sports franchises. Based off the 2011 movie, Moneyball, attendees will learn what new data trends associations should be measuring and innovative ways to evaluate an association’s social media presence to effectively drive member engagement and satisfaction. During the luncheon, McCrimons will present “Three Tools Your Organization Can Start Using Today to Gather and Analyze Data More Efficiently.”
ABOUT THE SPEAKER
Shomari McCrimons, MBA, CAE serves as the President of Philanthropy Works, an organization committed to building client solutions that quantify member insight through survey design, big data analytics, and data driven initiatives that create brand loyalty and retention. Shomari has worked with numerous organizations including but not limited to: YearUP, The National Dental Association, The National Black MBA Association, and the Cactus Car Wash franchise.
REGISTRATION
VSAE non-members can register for the seminar for $90 if done by Tuesday, February 27, 2018. On-site registration is available and subject to higher fees. Call VSAE at (804) 747-4971 for more information or register online now at vsae.org.
Formed in 1949, VSAE is a 400-plus member association consisting of association executives, association management companies, representatives from the hospitality industry, and others who serve the association industry. VSAE’s vision is to be the best at making associations the best by providing opportunities for association professionals to connect, learn, and lead.
VSAE HOLDS SEMINAR ON ARTICULATING YOUR ORGANIZATION’S WHY
Yedda to Present “Transforming Behaviors That Impact Your Bottom-line”
January 9, 2018
The Virginia Society of Association Executives (VSAE) will hold its February Seminar Series with lunch on Friday, February 2, 2018 at The Jefferson Hotel. The meeting will feature a 2.5-hour seminar at 8:30 a.m., with a networking reception and luncheon to follow from 11:00 a.m. - 1:30 p.m. The content leader will be Yedda.
Yedda’s seminar, “Transforming Behaviors That Impact Your Bottom Line,” will focus on clearly articulating your organization’s “why.” Why does your association exist? Why do you get out of bed in the morning? Why should anyone join your organization? And why should anyone care? After attending this session, participants will be able to understand the greatest change they can make is not the behaviors of others but of themselves, and they will learn how to communicate their "why." During the luncheon, Yedda will present “What You Need to Be a Game Changer in Your Organization.” Learn the top three traits every “game changer” possesses and how to interact with one when you see them.
ABOUT THE SPEAKER
Yedda, a business coach and consultant, is a results-oriented entrepreneur with demonstrated ability to boost revenues and achieve ambitious organizational objectives through expertise in change management, creative and strategic planning, sales and marketing, branding and business development.
REGISTRATION
VSAE non-members can register for the seminar for $90 if done by Tuesday, January 30, 2018. On-site registration is available and subject to higher fees. Call VSAE at (804) 747-4971 for more information or register online.
Formed in 1949, VSAE is a 400-plus member association consisting of association executives, association management companies, representatives from the hospitality industry, and others who serve the association industry. VSAE’s vision is to be the best at making associations the best by providing opportunities for association professionals to connect, learn, and lead.
DR. HOLSWORTH TO PRESENT AT VSAE MEETING
Holsworth to Present "Virginia Political Outlook 2018" in January
December 12, 2017
The Virginia Society of Association Executives (VSAE) will hold its annual Virginia Political Outlook luncheon on Friday, January 5, 2018 at the Omni Richmond Hotel. A networking reception will be held from 11:00-11:45 a.m. and a luncheon from 11:45 a.m.-1:30 p.m. Dr. Bob Holsworth is the speaker.
This is the twentieth consecutive year Dr. Holsworth will present his political insights to VSAE. The 2017 election was a potentially power changing event for Virginia’s House of Delegates. Holsworth will share what can be learned from the election and what this might mean for the country and the Commonwealth going forward. He will also give a preview of the upcoming General Assembly session and Virginia’s congressional elections in November.
ABOUT THE SPEAKER
Dr. Bob Holsworth is a leading political analyst from Virginia and is seen regularly on television. He received his Ph.D. from the University of North Carolina at Chapel Hill, and is a retired VCU professor, where he taught courses in Virginia politics, American politics, and political theory. Holsworth is always an enlightening presenter and will gladly take questions if time allows. Do not miss this once-a-year opportunity to hear VSAE’s most requested speaker.
REGISTRATION
VSAE non-members can register for $50 for lunch, if done by Tuesday, January 2, 2018. On-site registration is available and subject to higher fees. Call VSAE at (804) 747-4971 for more information or register online.
Formed in 1949, VSAE is a 400-plus member association consisting of association executives, association management companies, representatives from the hospitality industry, and others who serve the association industry. VSAE’s vision is to be the best at making associations the best by providing opportunities for association professionals to connect, learn, and lead.
VSAE BESTOWS ANNUAL AWARDS OF EXCELLENCE
Dale Bennett; Barbara Homiller, CAE; Kurt Krause; and Debbie Dabney Receive Industry's Top Award
December 5, 2017
Four individuals were honored last week with the highest awards in the Commonwealth’s association management industry. The Virginia Society of Association Executives (VSAE) annual Awards of Excellence were presented at VSAE’s Awards Luncheon & Silent Auction on Friday, December 1 at the Hilton Richmond Hotel & Spa at Short Pump.
Dale Bennett, President and CEO of the Virginia Trucking Association was awarded the CEO Award of Excellence. The Award is given to an outstanding association professional who has been nominated by his peers in recognition of his leadership and achievement.
Dale was hired by VTA in 1984 and became President and CEO in 1989. In 1990, he joined VSAE and has been an active member since, including serving on the Board of Directors and as President (2002-2003). He has also been a member of several committees and task forces during his tenure as a member. Dale is receiving this award in recognition for his many years of service to VSAE and the association community.
Barbara Homiller, CAE, who retired as Chief Operating Officer of the Better Business Bureau Serving Central Virginia in May, was awarded the Association Staff Award of Excellence. This award recognizes an association staff professional for her contributions to her association and VSAE. Criteria for this award include high integrity, professionalism, peer recognition, a record of success in association management, and consistent leadership and service to VSAE.
Barbara has been an active member of VSAE for many years. She has served in several volunteer roles including on the Education Committee, Board of Directors, and as President (2016 to 2017). During her term as President, she oversaw the development and adoption of a new vision, mission, and strategic plan for the organization. Her tireless efforts for VSAE and the broader association community earned her this recognition.
Kurt Krause, General Manager, Hilton Norfolk The Main, was awarded the Associate Member Award of Excellence. This award recognizes an Associate member who has distinguished himself through professionalism and customer service.
Kurt has been a long time active and engaged member of VSAE. He has served the organization in many positions including as a member of the Annual Conference Committee and on the Board of Directors. During his involvement with VSAE, he has hosted numerous events at Hilton Norfolk the Main as well as at previous properties where he worked, every time providing a level of excellence unparalleled in the hospitality industry.
Debbie Dabney, Catering and Conference Planning Manager at Keswick Hall and Golf Club, received the Career Service Award, which is presented to an individual outside of the field of association management, who through hard work, pleasing personality, and dedication to her job, has provided exceptional service to the association community over the years.
Debbie has a long history in the hospitality industry, the last seven years of which have been at Keswick Hall. Her attention to detail, superior organizational skills, and amazing customer service make coming to Keswick a truly enjoyable experience for meeting attendees and conference planners alike.
Formed in 1949, VSAE is a 400-plus member association consisting of association executives, association management companies, representatives from the hospitality industry, and others who serve the association industry. VSAE’s vision is to be the best at making associations the best by providing opportunities for association professionals to connect, learn, and lead.
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