Press Room


January 18, 2021

The Virginia Society of Association Executives (VSAE) announces the appointment of Christina Lewellen, CAE, MBA to serve on its board of directors, effective immediately. Lewellen is the Executive Director of the Association of Technology Leaders in Independent Schools, based in Winchester, Virginia. Lewellen will complete the term of Katie Newland, Executive Director of ACG National Capitol, who stepped down from the VSAE Board in December 2020.

“On behalf of the VSAE Board of Directors, we thank Katie for her many years of service to VSAE and wish her all the best,” said VSAE President Phyllis Errico. “We also welcome Christina to the Board. She brings significant experience as an association chief executive and a volunteer leader on several non-profit boards. She also provides a valuable point of contact to VSAE’s growing member base in the northern region.”

“I’m honored to be selected by my peers and committed to helping advance VSAE’s strategic objectives, namely, engaging members, developing leaders, and serving Virginia’s association community,” said Lewellen.

Formed in 1949, VSAE is a 400-plus member association consisting of association executives, association management companies, representatives from the hospitality industry, and others who serve the association industry. Its mission is delivering value to association executives in the Commonwealth of Virginia by creating a community for collaboration, education, and professional growth.


January 6, 2021

The Virginia Society of Association Executives (VSAE) is pleased to announce that eighteen (18) association executives recently completed its leadership development program, Association Leadership Virginia (ALV). This is the second class of association leaders to graduate from the program, following on the nine who graduated in 2019. A full list of the graduates is below.

2020 ALV Graduates
Ally Barbour, Hilb Group
Lisette Carbajal
Natasha Chernault, American Council of Engineering Companies of Virginia
Alison Cockrell, Custom Management Group
Cathy Crossfield, CAE, Organization Management Group
Jennifer Gray, Associated General Contractors of Virginia
Missy Gupton, Associated General Contractors of Virginia
Ashley Hutson, Heavy Construction Contractors Association
Talley King, Virginia Society of CPAs
Sarah Mattes Marshall, Virginia College of Emergency Physicians
Christine McCormick, Virginia Association of Health Plans
Elizabeth Nelson, CAE, National Alliance of State Pharmacy Associations
Whitney Perkins, Virginia Farm Bureau Federation
Rachel Reim, Associated General Contractors of Virginia
Brandon Robinson, CAE, Associated General Contractors of Virginia
Michelle Runge, American Inns of Court
Jeff Schmid, United Network for Organ Sharing
Linda Worthington, Worthington Association Management

Launched in 2018, ALV is aimed at developing leaders for the Commonwealth’s association management industry. The program brings together association professionals from across Virginia and from all levels of association management to discuss and explore strategies for leadership. Tom and Melissa Laughon of Catch Your Limit designed and facilitated the year-long program, guiding participants as they learned about their own leadership style and how to harness it to have a positive impact in their organization.
“VSAE congratulates its latest ALV class. We continue to be impressed by Tom and Melissa’s program leadership and focus on excellence in association management and we commend the 2020 graduates for their resilience and commitment in the face of the unprecedented challenges this past year,” said Phyllis Errico, ESQ, CAE, VSAE President and General Counsel of the Virginia Association of Counties.

For more details about the ALV Program, visit or contact Terry Monroe ([email protected]).

Formed in 1949, VSAE is a 400-plus member association consisting of association executives, association management companies, and others who serve the association industry with products or services. VSAE’s vision is to be the best at making associations the best by providing opportunities for association professionals to connect, learn, and lead.

Catch Your Limit was founded in 1999, has extensive association experience, and guides clients (from start-ups and non-profits to Fortune 500 companies) to measurable, sustainable success in transformational change, strategic planning, leadership cohesion, collaborative cultures/teams, recruitment, retention, and more.

2020 Press Room Archive 

2019 Press Room Archive 

2018 Press Room Archive 

2017 Press Room Archive