Online Seminar Series

Each Online Seminar offers at least one-and-a-half (1.5) hours of educational content. Topics cover nearly all aspects of association management including communications, leadership, membership, strategic planning, and so much more.

VSAE is an approved provider of CAE credit hours and each seminar in the series is worth 1.5 CAE credits or more. See the CAE Information page for more information, including a printable chart to track your CAE credits. 

Upcoming Online Seminar

Reversing the Trend: Reimagining Membership Recruitment and Retention

The team at initiate-it

Friday, November 6
9:00-10:30 a.m.

This interactive session will share several real-world case studies of how successful digital marketing and social media strategies helped associations reverse the trend of declining membership growth and low levels of membership retention. initiate-it, a full-service agency in Richmond, Va., serves as the catalyst to launch its client associations on a long-term path to sustainable growth and vitality. The team from initiate-it will share how the agency first established measurable benchmarks and KPIs of success and then executed a membership acquisition campaign with a strong search marketing component that resulted in double-digit conversion rates of transforming potential members into full-fledged, dues-paying members. Andrew Smith and his colleagues will demonstrate how to create content that not only resonates with association members, but also enables the members to view the association in a new light, leading to increased digital engagement, higher attendance at events and improved rates of retention. And all without increasing the association's media budget ­- a win-win-win by any definition!

More Information and to Register

Past 2020 Online Seminars

Art of Innovation Workshop

Noah Scalin, Another Limited Rebellion

Thursday, May 7
9:00-10:30 a.m.

The Art of Innovation​ introduces The Big Seven™ keys to generating creative energy that anyone can employ. Through an engaging presentation of his jaw-dropping artwork, Noah Scalin pulls back the curtain and shares the processes and practices that he developed to generate momentum and consistently bring new, unique approaches to his work. He explains how anyone can grow their creative muscles through simple practices that will help you become a better creative problem solver at work and in life. 

Key Takeaways
After attending this session, participants will be able to:

● Engage creative muscles.
● Gain a fresh perspective on current challenges.
● Learn new strategies for collaboration.
● Align around shared language and experiences.
● Uncover hidden potential and opportunity within constraints of limited resources.
● Develop a growth mindset.

Professional Leadership Workshop - Tools You Can Use to Inspire and Influence Those Inside and Outside Your Organization

Nancy Singer, Compliance-Alliance, LLC and Christine Rance, CRANCE & CO, LLC *

Friday, June 5
9:00-10:30 a.m.

A charismatic leader articulates a vision for the organization and motivates those who work for him or her. The traits that enable people to lead, inspire, and garner respect can be learned. In this high-energy, interactive session, you will discover critical communication skills, including how to project an image of authority, the importance of a positive attitude, and how to think on your feet and respond in a clear, concise, and substantive manner when called on unexpectedly in a meeting.

* Provided courtesy of Powell Kohne Associates, LLC

Tactics for Better Revenue Results and Relationships with Sponsors, Exhibitors & Advertisers

Carrie McIntyre and Charles Popper, The Wyman Company

Wednesday, July 22
9:00-11:00 a.m.

Under normal conditions, your sponsors, exhibitors, and advertisers are savvy buyers with high ROI expectations, and the pandemic has added a whole new set of considerations for conversations with these key stakeholders. Association professionals responsible for those revenue streams often have limited sales training or experience, and of the many hats they wear, sales might not be the favorite. This interactive workshop is geared toward professionals who want to increase revenue, build stronger relationships with association supporters, and make the sales process less daunting. 

At the end of this session you will be able to:

  • Craft, discuss, and act on the unique value proposition your association has to offer
  • Align your offering with what advertisers, exhibitors, and sponsors expect in return for their investment
  • Ensure your website and collateral fully support your sales efforts
  • Better prioritize your actions for better topline results