NOVA Seminar Series

VSAE's NOVA Seminar series is a two-and-a-half (2.5) hour educational seminar on topics that cover nearly all aspects of association management including communications, leadership, membership, strategic planning, and so much more. VSAE is an approved provider of CAE credit hours and each seminar is worth up to 2.5 CAE credits. See the CAE Information page for more, including a printable chart to track your CAE credits.

Each seminar is accompanied by a networking continental breakfast. 

For more information about VSAE's Seminar Series, see the FAQ below. For additional questions, contact Zach Eisenman at [email protected].

The March 2020 Seminar Has Been Postponed to
Summer 2020

Carrie McIntyre, The Wyman Company

When: Summer 2020

• 8:00 - 8:30 a.m. (Registration & Continental Breakfast)
• 8:30 - 11:00 a.m. (Seminar)

Where: Old Town Alexandria - 1615 Duke Street, Alexandria, VA 22314
CAE Hours: 2.5
Cost: $55 VSAE Member / $70 Non-member (if paid by deadline TBD)

Session Title: Tactics for Better Revenue Results and Relationships with Sponsors, Exhibitors &Advertisers

Revenue generation is an essential activity for every association, and sponsors, exhibitors and advertisers are savvy buyers with high ROI expectations. Association professionals responsible for those revenue streams often have limited sales training or experience, and of the many hats they wear, sales might not be the favorite. This interactive workshop is geared toward professionals who want to increase revenue, build stronger relationships with association supporters, and maybe even enjoy the sales process a bit more! 

Key Takeaways

• Craft, discuss and act on the unique value proposition your association has to offer
• Align your offering with what advertisers, exhibitors, and sponsors expect in return for their investment
• Ensure your website and collateral fully support your sales efforts
• Better prioritize your actions for better topline results

Additionally, you'll walk away with checklists and specific tactics you can implement right away!

Content Leader

Carrie McIntyre, The Wyman Company

Throughout Carrie's career she has built successful teams and helped associations increase market share by leveraging products and services that support membership recruitment and revenue goals.

Carrie began her 24-year industry career working in membership and communications roles for several D.C.-based trade associations. She then spent 15 years working for Boxwood Technologies, helping associations generate substantial revenue from Boxwood's job board platform and related services. From there she moved into senior management roles that led to her appointment as Vice President, Business Development, Technology Solutions. Most recently, Carrie was Vice President, Customer Success for Brazen Technologies.

A graduate of William & Mary, Carrie is a frequent speaker and ASAE member who lives in Chantilly, Virginia, with her husband and two sons. She enjoys camping, reading and pretty much anything that involves being outside.

Frequently Asked Questions 

I am not a VSAE member, may I attend?

Yes, these events are open to members and non-members alike.

How much are registration fees?

 *Contact the VSAE office to register staff of an Executive member

I am an Executive member. How do I register a staff member who is not a member?

You will need a code to register them on the website. Call the office at (804) 747-4971 to verify your membership and receive the code.

Can I register multiple people from the same organization at the same time?

Yes, the main contact for an organization can register multiple members during registration using the "register linked profile" button. See the registration form for details.