BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:8e6dd09878033b8802eec32908c8d7e7 CATEGORIES:Events SUMMARY:Member Engagement Lab: Cultivating Connection DESCRIPTION:
Tapping into the knowledg
e of the community, we will uncover the best evergreen strategies and inves
tigate how the changes in today's world of work impact engagement right now
. Whether you work for a large association or very small association, trade
or professional association, by the time this series wraps up, you will ha
ve heaps of fresh ideas for engaging your members, especially your hardest-
to-engage members.
Throughout three highly i
nteractive discussions, we will discuss, explore, and experiment with dozen
s of methods for gently nudging members through the three stages of engagem
ent. We will look at every nook and cranny of member engagement, including
(but not limited to) messaging, online communities, onboarding, networking,
learning, conferences, chapters, benefits, volunteerism, and value. We wil
l attempt to stand in the shoes (hopefully new shoes) of our new members, l
ong-time members, and mid-career members. Some discussions are likely to ce
nter on high-tech strategies, while others will reveal simple, low-budget,
no-tech options.
While the conversations wil
l be wide-ranging, the goal is simple - to figure out how to engage and re-
engage members in today's tricky environment.
Discussion 1: Attention | September 29, 2022 (1:30 pm – 3:
00 pm EST)
Members can't learn about all the great thin
gs your association offers if they are not reading/hearing/watching your me
ssaging. Today's chat is all about busting through the clutter.
Discussion 2: Participation | October 13, 2022 (1:30
pm – 3:00 pm EST)
Once you've got your member's attenti
on, they'll likely feel the urge to participate, but participating can feel
scary, so many members tune out at this stage. It is time to prime your me
mbers to participate!
Discussion 3: Leader
ship | October 27, 2022 (1:30 pm – 3:00 pm EST)
Members
think about leadership even more broadly than board or committee service,
and associations with many leaders thrive. Let's dive into this final engag
ement stage to see how we can encourage more collaborators, contributors, a
nd leaders within our association.
Amand
a Kaiser LLC, Smooth the Path
Amanda is me
mber engagement specialist, and believes one of the most engaging activitie
s is collaborating with peers to solve one of their industry’s most signifi
cant problems; that’s why the partnership of State SAEs is bringing you thi
s program. Not only will we join forces, but we will also solv
e a significant challenge together. Engaging and re-engaging members is not
only a perennial challenge for associations; it’s especially acute right n
ow. Experienced in facilitating virtual interactive and problem-solving eve
nts, Amanda is super excited to work with you to tackle the complex challen
ges of member engagement. Find her research reports, resources, and article
s about member engagement at www.SmoothThePath.net
4.5 CAE Hour
s