What You Will Learn

• Explain the strategic value of podcasting for associations as a tool for member engagement, industry leadership, and year-round content delivery
• Assess how podcasting can support an association’s broader marketing and communications strategy, including extending the reach of conferences, publications, and thought leadership
• Describe the key components of launching an association podcast, including format selection, planning, production workflows, and resource considerations
• Develop practical approaches for promoting and sustaining a podcast audience, leveraging existing association channels such as email, social media, and events
• Identify opportunities for generating non-dues revenue through podcasting, including sponsorships, partnerships, and branded content initiatives