In Person: Northern Virginia Association Exchange

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In Person: Northern Virginia Association Exchange

Whiteford
3190 Fairview Park Dr, First Floor Conference Room
Falls Church, VA 22042
(703) 280-9260

Wednesday, July 22, 2026, 9:30 AM - 1:30 PM EDT

Category: Events

A VSAE Learning and Leadership Series

July 22 - Whiteford Offices

Registration is now closed, contact VSAE with any questions.

VSAE is launching a new event series designed to better connect association professionals working in Northern Virginia and the broader DMV region.

The Northern Virginia Association Exchange brings together association leaders and professionals for practical education, peer discussion, and meaningful networking — all in a convenient Northern Virginia location. Each program features expert-led sessions, facilitated conversation, and dedicated time to build relationships with colleagues who understand the realities of association work.

While these programs are hosted in Northern Virginia, they are part of VSAE’s statewide professional development offerings. Association professional members from across Virginia are welcome and encouraged to attend, and each session offers opportunities to learn from peers representing a wide range of organizations.

Join us for the full 2026 series, featuring three curated programs offering 6 CAE hours (2 per session), focused on leadership, revenue strategy, and member engagement.

Who should attend: Association executives and professionals responsible for sponsorships, business development, events, and non-dues revenue strategy.

Format: In-person only

CAE Domain 5: Business Development and Domain 6: Member and Stakeholder Engagement

2.00 CAE (pending)

Schedule

9:30–10:00 a.m. Registration and coffee/networking
10:00–11:00 a.m. Panel: From Transactions to True Partnerships: Building Sustainable Non-Dues Revenue
11:00–12:00 p.m. Facilitated Roundtable Discussion
12:00–1:30 p.m. Lunch and Networking

Pricing (per program)

$50 for VSAE Members
$75 for Non-Members

Registration closes Friday, July 17 at Noon!
No refunds for cancellations. Substitutions encouraged.

Presenters:

Panel: From Transactions to True Partnerships: Building Sustainable Non-Dues Revenue
CAE Domain 5: Business Development

Move beyond one-time sponsorship sales and transactional relationships to create meaningful, long-term partnerships that deliver value for both your organization and your supporters. This session will explore strategies for identifying partner needs, developing customized opportunities, strengthening engagement, and building sustainable non-dues revenue streams that support your association’s mission and growth.

Panelist:

Holly Davis,
Principal Consultant,
Gauge Strategy LLC

Panelist:

Ben Hopper,
Senior Director,
Naylor Solutions

Panelist:

Richard Vallaster III,
Senior Director of
Industry Relations &
Community Engagement,
Momentive Software

Facilitated Roundtable Discussion: Building Stronger Partnerships Through Collaboration
CAE Domain 6: Member and Stakeholder Engagement

Discussion Leader: Paula Douglas Seidel, CAE, IOM

Strong partnerships don't happen by accident. They are built through trust, shared goals, and intentional collaboration. Building on the previous discussion about sustainable non-dues revenue, this interactive roundtable will explore practical strategies for strengthening relationships with sponsors, volunteers, members, industry partners, and other organizations.

Through facilitated peer discussions, attendees will share challenges, exchange ideas, and develop practical approaches for identifying partnership opportunities, fostering deeper collaboration, and creating engagement that delivers long-term value for everyone involved. You'll leave with actionable ideas for building stronger organizational relationships that support your mission while creating new opportunities for growth.