All-New WORKSHOP:
Stronger Relationships to Drive Membership, Engagement, and Revenue

Association executives may work in industries like health care, real estate, or banking—but at their core, they are in the relationship business.

This two-hour, interactive workshop is both strategic and tactical, equipping participants with the psychological insights and practical tools that successful leaders use to identify, build, and sustain strong, trusted relationships. These relationships are critical to attracting new members, deepening engagement, and accelerating non-dues revenue through partnerships, sponsorships, and programs.

Designed for association professionals and industry partners, the session emphasizes real-world application and practical takeaways that can be applied immediately across membership development, stakeholder engagement, and business growth.

Who Should Attend:

• Association Professionals: C-Suite, Membership Leaders, and Meeting Planners
• Associate Members responsible for sales and marketing

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Lunch Session:

What AI Can’t Do, and Never Will

Artificial intelligence is powerful, permanent, and rapidly reshaping how work gets done—but it is not personal or persuasive.

In this engaging 20-minute keynote, business relationships expert Rodney Schlosser explores the one advantage technology cannot replicate: authentic human connection. In an environment where automation is accelerating, strong, trusted relationships remain the foundation of meaningful engagement, influence, and decision-making.

This session will remind and inspire attendees that while AI can enhance efficiency, it ultimately supports—not replaces—the relationships that drive membership, partnerships, client trust, and long-term success. Whether you work in sales, member services, advocacy, or community relations, you’ll leave with renewed clarity on why relationships still matter most.