Webinar
Wednesday, July 26
1:30 - 2:30 p.m. EST

Money, Mission and Impact
Retaining and Growing Your Membership Base

What You Will Learn

• Focus groups and/or market research are an indication of what members want but they are not necessarily representative of what members are willing to pay for.
• Financial data is the true predictor of what members want and they will learn how to use it to determine those products or services that have the most value to the most members.
• Using financial analytics, participants will learn how to determine their ideal member so that they can focus staff resources on that demographic and increase revenue.

VSAE members: $45 / Non-members: $75

  1.0 CAE Credit