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09-02-21 Seminar with Lunch
Thursday, September 02, 2021
Category: Events

Thursday, September 2
Richmond 
Marriott Downtown
9:30 a.m. - 12:45 p.m.

COVID Protocols 

Our priority remains the safety of attendees, presenters, VSAE staff and hotel personnel. Richmond Health District recommends everyone wear a mask indoors while around others who are not a part of their household, regardless of COVID-19 vaccination status. Therefore, we ask that you bring a mask and wear it during this event, except when eating and drinking

 

We will also work closely with the Richmond Marriott Downtown to ensure the safety and health of all present. Read more on what to expect on property.

If you are not comfortable attending the event now that we have adopted these measures, you may cancel your registration on or before August 30. No refunds are issued for cancellations, but you may send a substitute staff member from your organization.

 

"OK Boomer: How Generational Marketing is Holding You Back"
(In-person and Livestream)

Description: 

For many years we have segmented our members into generations to better understand them and in the hopes of marketing to them more effectively. What was once a productive solution, however, has turned into an approach that is limited our potential and our relevance as an industry. The last year has accelerated change in many areas and now is the time to create a more positive path forward in association management. This session will discuss trends in career-level segmentation marketing, providing examples along the way and discussing how anthropological and sociological concepts can help you get in the minds of your members.  

 

In this session you will learn:

  • How generational marketing developed, why we use it, and how it hurts us.
  • How to put yourself in the perspective of an anthropologist to study your membership.
  • How to create flexible, career-based segments for membership marketing.

Content Leader

 

Sarah Mattes Marshall, CAE
Executive Director

VA College of Emergency Physicians

Schedule

Registration Opens: 9:00 am

Seminar: 9:30 - 11:00 am

Reception: 11:00 - 11:30 am

Luncheon: 11:30 am -12:45 pm 

 

Pricing

You can register for the Seminar Only, Reception & Lunch Only, or for the whole event (Seminar, Reception & Lunch). Make the appropriate selection on the registration form. No refunds for cancellations.

SEMINAR:

VSAE Member $49
Staff of Exec. Member

$69

Non-Member $89

 

 

 

 

 

 

 

RECEPTION & LUNCH:

Registered
and Paid...
VSAE
Member
Exec. Non-Richmond,
Semi-Retired & Lifetime
Staff of 
Executive Member
Non-
Member

BY Monday,

August 30

FREE $15 $25 $35

AFTER Monday,

August 30

$15 $20 $30 $40
On-site $25 $35 $35 $45

 

VIEW THE UPDATED 2021 REGISTRATION POLICIES

 

 

Accommodations

 

 

The Richmond Marriott Downtown hotel is offering a special rate of $159 for the night of Wednesday, September 1. A reservation link will be provided in your confirmation email after registering. 

 

 Blue round CAE logo  1.5 CAE Credits