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11-06-20 Online Seminar Series
Friday, November 06, 2020, 9:00 AM - 10:30 AM EST
Category: Events

Online Seminar
Friday, November 6
9:00 - 10:30 a.m.

Reversing the Trend: Reimagining Membership
Recruitment and Retention

View Registrants


By Oct. 23 - Members: $29 / Non-members: $59
After Oct. 23 - Members: $45 / Non-members: $75

All Seminar Passes accepted. ** LAST CHANCE TO USE 2020 SEMINAR PASS **

Description: This interactive session will share several real-world case studies of how successful digital marketing and social media strategies helped associations reverse the trend of declining membership growth and low levels of membership retention. initiate-it, a full-service agency in Richmond, serves as the catalyst to launch its client associations on a long-term path to sustainable growth and vitality. The team from initiate-it will share how the agency first established measurable benchmarks and KPIs of success and then executed a membership acquisition campaign with a strong search marketing component that resulted in double-digit conversion rates of transforming potential members into full-fledged, dues-paying members. Andrew Smith and his colleagues will demonstrate how to create content that not only resonates with association members, but also enables the members to view the association in a new light, leading to increased digital engagement, higher attendance at events, and improved rates of retention. And all without increasing the association's media budget.­ A win-win-win by any definition! 

Content Leaders

 Team members from initiate-it will provide this online seminar.

 Andrew Smith

Alyssa Drewicz

Sarah Prokopchak


 Blue round CAE logo  1.5 CAE Hours 

Contact: Pamela Flynn | [email protected] | (804) 249-2244