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03-01-19 March Seminar with Lunch
Greater Richmond Convention Center
403 N 3rd St.
Richmond, VA 23219
United States
(804) 783-7300

View additional information
Friday, March 01, 2019, 8:00 AM - 1:15 PM EST
Category: Events

Seminar: "Shifting from Informal to Intentional: Pathways to Innovation"

Recent research shows that most associations have yet to establish intentional practices to cultivate innovation within their organization. Using a human centered design approach builds focus and intention into innovation processes. Design Thinking is a human-centered and systematic approach to problem solving and innovation. By focusing on empathy and iteration, the design thinking process helps you create solutions that are grounded in the experience of your stakeholders and informed by their feedback through a co-creation process. This helps protect your organization from costly program development that you ultimately discover has no audience. 

Key Takeaways
After attending this session, participants will be able to:

  • Review findings from recent research on associations and innovation.
  • Learn principles and phases of design thinking processes.
  • Practice using design thinking tools, such as customer journey mapping or personas, to discover unmet member needs.

Lunch Presentation: "What Organizations with Healthy Cultures Do Differently"

Culture eats strategy for breakfast, a sentiment attributed to the organization guru Peter Drucker.  The best laid plans, ambitious goals and new initiatives will often flounder if they do not align with your organization’s culture.  Learn what organizational culture is and explore different styles of organizational culture. Review what healthy organizations do differently to engage their employees.

 Content Leader


Carol Hamilton, Grace Social Sector Consulting, LLC

Carol Hamilton helps associations become more strategic and innovative. She provides organization development consulting, meeting design and facilitation, and training, to organizations. She has expertise as an innovator leading groups applying human centered design to program and organizational challenges. She led two higher education associations in their adoption of online learning, including scenario based e-learning courses, webinars and multi-day online conferences. While at NAFSA, she led the team that conceptualized an online competency assessment that won an innovation grant from the ASAE and was recently launched by the association. Carol analyzed business feasibility and strategy for new offerings and developed business plans for promising programs. Carol has worked in the association and nonprofit sector for over 20 years. Carol speaks frequently on association learning and innovation topics including leading sessions at Great Ideas, ASAE’s Annual Conference and Idea Swaps. She graduated from Swarthmore College and has her Masters in Organization Development from American University. 



8:00 a.m.
8:30 - 11:00 a.m.
11:00 - 11:45 a.m.
11:45 a.m. - 1:15 p.m.

CAE Hours Blue round CAE logo 

Seminar - 2.50
Lunch Presentation - 0.25 


Hilton Richmond Downtown white and blue logo

The Hilton Richmond Downtown is offering a special room rate of $169 per night, plus taxes. Reservation cut-off date is February 19. Click here to book your room.  

Registration Notes

  • All payments are due upon registration.
  • A replacement from the same organization may attend the lunch if the member is unable to attend. Please contact the registrar for assistance.
  • Staff & Non-Member Attendance. Staff of a member or a non-member is limited to attending 3 meetings per year.
  • Cancellation Policy
    • Pre-registrations for lunch who cancel after Tuesday before the meeting at 5:00 p.m. or fail to attend will be invoiced for a no-show fee of $14. Members are allowed one (1) free pass per year.
    • No refunds for cancellation.
    • Substitutions are allowed. 

Registration Fees

Early Registration 
Ends February 26
Late registration
Begins February 27
On-site registration
VSAE Member
Seminar: $50
Lunch: Free**
Seminar: $60
Lunch: $14
Seminar: $60
Lunch: $35
Staff of an
Exec. member
Seminar: $50
Lunch: $25
Seminar: $60
Lunch: $30
Seminar: $60
Lunch: $40
Seminar: $90
Lunch: $50
Seminar: $100
Lunch: $55
Seminar: $100
Lunch: $55

** Executive non-Resident & Semi-Retired members pay $15 to attend the reception and lunch.


Hanover Safe Place is the charity for this month's Seminar with Lunch Series.  Hanover Safe Place is a non-profit organization that provides confidential services to persons experiencing domestic or sexual violence in Hanover County, VA and the Town of Ashland. Included in these services are a free and confidential 24-hour crisis hot line, emergency shelter, support groups and case management. Their mission is to Prevent sexual and domestic violence, provide services to those affected, and create community awareness for support and resources.

Please bring a donation(s) for Shelter Welcome Bags given to children. A raffle ticket will be given for each item donated.



Contact: Pamela Flynn - [email protected] - (804) 249-2244