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11-02-18 Seminar Series with Lunch
Four Points by Sheraton Richmond
9901 Midlothian Turnpike
Richmond, VA 23235
(804) 323-1144

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Friday, November 02, 2018, 8:00 AM - 1:30 PM EDT
Category: Events

Seminar Series with Lunch

Seminar: "Designing and Interpreting Performance Analytics for Your Association"

Larry Seibert, Association Metrics

This seminar will focus on the best practices of conducting voice-of-the-member research, including questionnaire design, data collection, data cleaning and analytics, and interpretation of results. The format of the seminar will be a combination of lecture, discussion, and in-class exercises. The pros and cons of various research methods will also be presented. 

Luncheon Presentation: “Is Your Association Typical?”

This presentation will examine research results that are typically found among association membership studies, across a variety of industries.  Compiled from studies conducted over the past fifteen years, this presentation will include the top reasons why members typically belong, how likely members are to recommend their association and renew their membership, how they rate the value of their membership and the association’s offerings (e.g. dues, benefits, publications, advocacy, conferences, continuing education, etc.), as well as typical loyalty metrics and how loyalty is linked to engagement.

8:00 a.m. - Registration
8:30-11:00 a.m. - Seminar
11:00 - 11:45 a.m. - Reception
11:45 a.m. - 1:30 p.m. - Luncheon/Presentation