Interested in developing your leadership skills and advancing your association career? 

Association Leadership Virginia (ALV) is a journey aimed at developing leaders for Virginia's association community. During the year-long cohort-style program, participants learn about their communication styles and how they affect their own personal leadership. They map out a plan to achieve their goals regardless of career stage. They then apply these lessons as they learn about the important aspects of being a leader within a membership association.

At the end of the program, participants graduate as more rounded leaders better educated about association management. They also have a network of colleagues on whom they can call for counsel. And their associations have more confident, effective, and productive employees to best serve their constituencies. Earn up to 32 hours of CAE credit. 

Check back for program updates and schedule. For questions, contact Terry Monroe.


Tom and Melissa Laughon were phenomenal as they expertly weaved the content pillars with leadership development. And they provided time for the class to discuss professional experiences and challenges which turned into one of the more effective learning tools for me.


The 30+ credits, the quality of the program and the personal relationships developed make the price a no-brainer. I can’t recommend this program enough."

Jerry Layne


Content Pillars 

Leadership - Includes self-reflection exercises, a program project, and peer-to-peer learning. Each of the other content pillars will focus on an aspect of leadership, ensuring that this remains the most important of them all.

Membership Life Cycle: Recruit, Engage & Retain - knowing the important points to consider in the membership life cycle. It will touch on growth and outreach strategies, membership engagement, and best practices for high retention.

HR & Finance - understanding the administration of an association including human resources and finance. It will cover applicable employment laws, best practices for employee engagement, and financial topics unique to non-profit organizations like filing the IRS 990 form.

Program & Volunteer Management - detailing the components of program delivery, including types of programs, delivery methods, and the basics of meeting planning. It will also focus on board and volunteer management, including how to recruit and work with a board of directors.

Advocacy & Community - learning the keys to successful advocacy and how to be an effective communicator (may include media training). 

Who Should Register

Anyone interested in leadership in the association industry. It is not an age-restricted program. Potential participants include:

  • Early-career professionals who are committed to the association industry and interested in future leadership positions. 
  • Mid-career professionals who are ready to move into a chief staff officer or other c-suite role.
  • Professionals who have recently transitioned into the association profession from another industry (e.g. new executive directors from the industry they represent).
  • Anyone interested in a comprehensive leadership program with specific association management content. 

In addition to attending at least 5 of the 6 day-long sessions, attendees will be encouraged to attend at least two VSAE Seminar Series events during the tenure of the program. Registration fees for these seminars are included in the cost of the program.


$1,495 - VSAE Members 
$1,595 - Non Members
Tuition includes all six sessions with lunch, registration for the VSAE Annual Conference, and registration for two VSAE Seminar Series events. It does not include travel expenses or hotel accommodations. 


VSAE has teamed up with Tom and Melissa Laughon, co-owners of Catch Your Limit to design and facilitate Association Leadership Virginia. Catch Your Limit was founded in 1999, has extensive association experience, and guides clients (from start-ups and non-profits to Fortune 500 companies) to measurable, sustainable success in transformational change, strategic planning, leadership cohesion, collaborative cultures/teams, recruitment, retention and more.