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The AMC Retreat is a one-day event designed for AMC owners, principles, senior leaders, and other staff focused on growing their AMC. This retreat will give participants the tools to implement a comprehensive business development strategy to increase value to its clients. This year’s AMC Retreat is being hosted by Embassy Suites Richmond. This newly renovated, all-suite property in Richmond’s West End is the perfect location in the heart of the region. 


This retreat is limited to AMC owners, staff, and sponsors. 6 CAE Hours.




(By June 15)


(After June 15)

VSAE Members

$60 $85


$110 $135


Refund Policy

Cancel by Friday, June 7 - 75% refunded.
Cancel by Friday, June 21 - 50% refunded.
Cancel after Friday, June 21 - no refund.

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Monday, July 8

7:00 – 9:00 p.m.  Optional Dinner
Interested in meeting up for dinner the night before the event? Email Sonnia at [email protected] to RSVP. Restaurant is TBD. 

Tuesday, July 9

9:00 – 10:30 a.m.  Legal Issues Impacting AMCs
Blake Hegeman, Attorney, KaneJeffries, LLP, Legal Counsel to VSAE
From a legal perspective, associations today are facing critical risks that affect all aspects of their organization. By considering potential pitfalls or events before they happen and having a risk management plan in place, you can save money and protect your organization’s future. Hear from an association attorney about managing your organization’s exposure. This session will highlight areas associations must focus on and will provide suggestions they can implement immediately on topics such as the value of a fiduciary pledge, employee fraud and embezzlement, social media risk, online copyright infringement claims, and antitrust liability.

10:45 a.m. – 12:15 p.m.  Social Selling: Is Your AMC Promoting Your Talents as a Key Value?
Sara Meier, CAE, MCI USA  
The Social Selling Index (SSI) has been an important tool for professionals who want to go beyond social selling activities and measure how those individual efforts add up. The better our SSI is, the more we’ll be able to sell ourselves and our products. We will explore ways that AMC leaders can encourage their staff to promote their work, engagement and passion for associations via social media, leading to higher exposure of the model and your company’s partnerships.

12:15 – 1:15 p.m.  Networking Luncheon

1:15 – 2:45 p.m.  The Situation Room: Solutions to Your AMCs Greatest Challenges 
Group Work Session 
What is the greatest challenge your AMC is facing right now? Managing client expectations? Scope creep? Time management? Staff vs volunteer roles? Attendees are invited to bring their real-life problems affecting their AMCs today. The group will provide an outside perspective and advise on a solution. Bring your greatest challenges and get help developing an action plan to create immediate change. 

3:00 – 4:30 p.m.  The AMC Advantage
Erin Carter, AMC Institute
The AMC Institute released new research confirming the immense value association management companies bring to their clients. This session discusses the results of 10-year longitudinal study comparing AMC-managed associations and associations that employ their own staff and resources. Key findings from the study highlight the competitive advantage AMCs offer to their clients. 

4:30 – 5:30 p.m.  Networking Reception

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Content Leaders


Blake Hegeman, CAE
Attorney at Law | Kane Jeffries, LLP

Blake has over a decade of experience practicing real estate, administrative and association law. As an attorney with Virginia Realtors® (formerly the Virginia Association of Realtors®), Blake answered thousands of risk management questions from members; drafted association form contracts; annually taught over 40 real estate law sessions to Realtors® statewide; wrote a popular column for VR’s magazineand filmed legal videos that were sent to all VR members.

Blake was re-elected in 2018 by other real estate attorneys to serve his second three-year term on the 12-member Board of Governors of the Virginia State Bar’s Real Property Section and is Co-Chair of the Ethics Committee. Blake graduated Phi Beta Kappa from Virginia Tech and attended the University of Richmond School of Law. His practice areas include real estate, administrative and association law.

Sara Meier, CAE
Senior Vice President, Credentialing, Standards & Professional Development, Association Management & Consulting | MCI USA

Sara Meier joined MCI USA in 2006 with a background in program management, nonprofit resource and strategic plan development and serves as the Senior Vice President of Credentialing & Learning Solutions. In this capacity, Meier works with organizations to determine performance objectives for learning management systems and credentialing programs and assess how structure, content, delivery and metrics can align with company objectives.

Meier also serves as the Executive Director for MCI USA client, ARIAS•U.S., overseeing all aspects of the organization’s operations and strategic initiatives. Meier received her undergraduate degree in psychology with a certificate in personnel administration from the University of Rochester and received her graduate degree in early childhood and policy administration from the University of Pennsylvania. She obtained the Certified Association Executive (CAE) designation from the American Society of Association Executives (ASAE) in 2009. An active member of ASAE, she is currently the Chair of the AMC Section Council.


Erin Carter
Associate Executive Director | AMC Institute


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 Embassy Suites Richmond
2925 Emerywood Parkway, Richmond, VA 23294
(804) 672-8585 

For room reservations please contact Embassy Suites Richmond at (804) 672-8585 and indicate that you are part of the VSAE 2019 AMC Retreat block. Or you may use this link to book your reservation - cutoff date is Monday, June 24, 2019. Room rate: $139 (plus taxes) for Monday night, July 8 or Tuesday night, July 9.

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