The AMC Retreat is a one-day event designed for AMC owners, principles, senior leaders, and other staff focused on growing their AMC and developing a comprehensive business strategy that increases value to their clients. This year's focus offers much-needed collaboration with colleagues, as AMCs face the same challenges that they are helping their clients deal with during these unique and unpredictable economic times that require everyone to re-evaluate long-held strategies. Earn 6 CAE hours.

Due to space requirements necessary to keep all participants safe,
the retreat has been re-located to the VSAE Office in the
Medical Society of Virginia (MSV) Building.

2924 Emerywood Parkway
2nd Floor
Richmond, VA 23294


This retreat is only open to AMC owners, their staff, and sponsors.
Members - $60
Non-members - $110 
Cancellation / Refund Policy
Cancel by Monday, June 15 - 75% refunded.
Cancel by Monday, June 29 - 50% refunded.
Cancel after Monday, June 29 - No refund.

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Staying Healthy

To ensure a safe environment for all participants, please adhere to the following guidelines.

  • Participants are asked to bring their own face covering, as they will be required to wear it at all times except when eating or drinking.
  • The conference room will be set up to comfortably allow for 6-foot social distancing between all participants.
  • The building will receive a professional deep-clean prior to the event.
  • The best practice to prevent any illness is to wash your hands frequently using the proper technique: wet-lather-scrub-rinse-dry.
  • Use hand sanitizer when soap and water is not available. Hand-sanitizer will be readily available.
  • Avoid touching your face, specifically your eyes, nose, and mouth, as this is how germs enter your body. Cough into your elbow, NOT your hand.
  • Stay home if you’re feeling sick.

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8:30 – 9:00 a.m.  Registration / Check-in

9:00 – 10:15 a.m.  Facilitated Discussion - Where Are We Now? Leading Through Crisis and Uncertainty
John Sarvay, Floricane

How has COVID-19 impacted your day-to-day work, or your organization? What questions, challenges, and moments of inspiration are surfacing? John will lead participants through an open and organic conversation examining topics such as managing through uncertainty and rebuilding afterward. Hear others’ experiences and explore strategies that you can use as you lead your association through the current health and economic crisis.

10:15 – 10:30 a.m.  Break

10:30 a.m. – 12:15 p.m.  Leading Through Turbulent Times: An Insights® Leadership Session
Kathy Greenier, Floricane

Now is the time for a calm, disciplined approach to leadership, and for an awareness of your mindset, your behaviors, and your effectiveness as a leader. Ensuring that your actions are purposeful and aligned with your organization’s priorities is balanced with a need to maintain employee focus, motivation, and commitment. During this session, you will learn:
  • The importance of being aware of your mood and its impact on the people you interact with, and how to remain positive and intentional.
  • The most common challenges fellow leaders participating in the session are experiencing, and the co-created solutions to address them.
  • The concrete steps you can take now to face obstacles and continue your strong contribution as you navigate change.
12:15 – 1:15 p.m.  Lunch

1:15 – 3:15 p.m.  Legal Issues Impacting AMCs

Blake Hegeman, KaneJeffries, LLP and VSAE Legal Counsel

From a legal perspective, associations today are facing critical issues that affect all aspects of their organization. By considering potential risks or events before they happen and having a risk management plan in place, you can save money and protect your organization’s future. Hear from an association attorney about managing your organization’s exposure. This session will highlight areas associations must focus on and will provide suggestions they can implement immediately on topics such as the value of a fiduciary pledge, employee fraud and embezzlement, social media risk, online copyright infringement claims, and antitrust.

3:15 – 3:30 p.m.  Break

3:30 – 4:30 p.m.  Roundtable Discussion & Idea Sharing

Content Leaders

John Sarvay
Founder | Floricane

John encourages both clients and his own team to make big ideas better and good ideas bigger. He displays a unique ability to weave together seemingly disparate ideas to help groups of people see their challenges in new ways. John has more than two decades of experience in leadership and team development, facilitation, strategic planning, and communications. He has worked in academia and for Fortune 500 corporations. He founded Floricane in 2008 after a decade of leadership development, facilitation and strategic communication work for Richmond-based Luck Companies.

Kathy Greenier
Practice Manager | Floricane

Kathy is a consultant focused on facilitation and training. She is passionate about connecting and developing people, and building community. She thrives on building new programs and new networks from the ground up, and helping people develop skills and achieve their dreams. She is driven by creating shared understanding, and brings a balance of focused discussion, activity-based learning, and facilitated instruction to bear in her work with individuals and groupsKathy is a recovering J.D. and in past lives she's been a teacher, lobbyist, community organizer, program manager, policy analyst, and communications specialist, to name a few.

Blake Hegeman
Attorney at Law | Kane Jeffries, LLP

Blake has over a decade of experience practicing real estate, administrative and association law. As an attorney with Virginia Realtors® (formerly the Virginia Association of Realtors®), Blake answered thousands of risk management questions from members; drafted association form contracts; annually taught over 40 real estate law sessions to Realtors® statewide; wrote a popular column for VR’s magazineand filmed legal videos that were sent to all VR members.

Active with the Real Property Section for several years, Blake served as an area representative to the Section, where he taught classes on real property disclosures to attorneys around the Commonwealth and contributed articles on real estate law to the Section’s publication The Fee Simple. Blake is also a former member of the American Society of Association Executive’s Legal Section Council. Additionally, he was a guest lecturer on real estate law at Regent University Law School and Virginia Commonwealth University.

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THANK YOU to our Sponsors!



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