Events
Prev MonthPrev Month Next MonthNext Month
02-26-16 SIG - Membership - Navigating Association Trends in Your Organization
VA Society of CPAs
4309 Cox Road
Glen Allen, VA 23060
United States
Friday, February 26, 2016, 8:30 AM - 10:00 AM EDT
Category: Events

Click Here to Register!

Come to the Membership SIG and Learn How to Predict the Future


As association professionals, we are often tasked with what seems like predicting the future, or as hockey great Wayne Gretzky one said,  “skating to where the puck is going to be.”

Guiding our organizations to look at the external forces that have prevailing consequences for what our members do is one of our key responsibilities as association leaders. Often referred to as “environmental scanning” this type of approach can lead to business model innovation, new programs, products, or services, and can enhance your membership value proposition.

Join your colleagues at the membership SIG and discuss the top trends impacting associations. Bring ideas to share about what you see happening at your own association, and with content leaders Susan Motley, CAE, and Brenda Fogg, CAE, to discuss how they may apply to your membership programming now and in the future. 

Membership SIG
Friday, February 26
8:30 - 10:00 a.m.

Virginia Society of CPAs
4309 Cox Road
Glen Allen, VA 23060

 


Contact: Tracie Grady - [email protected] or (804) 249-2244