02-26-16 SIG - Membership - Navigating Association Trends in Your Organization
VA Society of CPAs 4309 Cox Road Glen Allen, VA 23060 United States
Friday, February 26, 2016, 8:30 AM - 10:00 AM EDT
Category: Events
Click Here to Register!Come to the Membership SIG and Learn How to Predict the Future
Guiding our organizations to look at the external forces that have prevailing consequences for what our members do is one of our key responsibilities as association leaders. Often referred to as “environmental scanning” this type of approach can lead to business model innovation, new programs, products, or services, and can enhance your membership value proposition. Join your colleagues at the membership SIG and discuss the top trends impacting associations. Bring ideas to share about what you see happening at your own association, and with content leaders Susan Motley, CAE, and Brenda Fogg, CAE, to discuss how they may apply to your membership programming now and in the future. Membership SIG Contact: Tracie Grady - [email protected] or (804) 249-2244 |