CEO & Senior Staff Retreat

September 17-18, 2018
The Cavalier - Virginia Beach

This exclusive two-day event for association CEOs and other senior staff leaders is focused on equipping you to lead your association now and into the future. Disruptive thinkers like Scott Wayne will push you to think differently about how you lead your organization, its board, and your members. The event will also include a presentation on ASAE’s ground breaking research into the 41 Drivers of Change. Attendees will receive a high-level overview of the research then will be organized into small-groups with like colleagues for a deep-dive into the information and discussion on what it might mean for your association or industry.

NEW – This year’s event has been extended to include content specifically designed for association staff leaders AND the volunteer leader. The content of day two is devoted to board management. Bring your board chair or incoming chair for an entire day of content organized around building the crucial relationship between CEO and chief elected officer. You will learn about trends in the association industry and what they may mean for governance. You will learn how to be deliberate about your board culture and the importance of strategic foresight. Even if your board chair is unable to join, you will gain tools and information to be a more effective board manager.

At the end of this retreat, you will walk away with new energy and ways to approach your association leadership. You will have a strong sense of the disruptive trends of which you need to be aware. And you will have the tools to enable a stronger relationship between staff and volunteer leaders. All of this while spending two days at the luxurious and newly renovated Cavalier hotel, part of Marriott’s Autograph Collection.

If you are an association CEO, Executive Director, or senior staff member, this is an event you do NOT want to miss.

Register here

View Attendee List 


Monday, September 17
(CEOs and Senior Staff attendees & sponsors only)

9:30-10:00 a.m. - Welcome & Introductions

10:00-11:00 a.m. - Market Disruption: Where Innovation and Negotiation Intersect
Scott Wayne
During this session you will gain an understanding of the difference between market innovation, product innovation, and the underestimated power of markets and human behavior. Attendees will learn how to build partnership with other organizations rather than going head-to-head with direct competitors. You will learn how to negotiate with internal stakeholders in your association and industry to be sure that innovation makes it into your association.

11:00 a.m.-12:00 p.m. - The Insight Curve: A Negotiation Exercise
Scott Wayne
Scott will present a relevant case study relevant and deploy the insight curve model to target both ends of the innovation spectrum. Participants will generate new association products and service ideas based on the perspectives and activities of both ends of the spectrum. At the end of the time, attendees will have ideas for a new products and services for your association.

12:00-1:00 p.m. - Lunch

1:00-1:30 p.m. - Networking Break

1:30-4:30 p.m. - Association Trends: A Presentation & Discussion from ASAE's 41 Drivers of Change Research
Attendees will be given a brief overview of the report from ASAE’s Foundation then be organized into small groups of like colleagues for a discussion and a deep dive into the trends. At the end of the session, groups will share back to the larger group for a robust conversation on how association CEOs can be responsive to these trends.

5:30-6:30 p.m. - Perspectives from the For-Profit World; Interviews & Cocktails with 3 Dynamic Local Business Leaders
Hear from three local leaders in the for-profit world in a fun environment while enjoying cocktails with your association colleagues.
               Bruce Thompson - CEO - Gold Key, PHR
               Eric Brown - CEO - / Mobile One Courier & Logistics

6:30-10:30 p.m. - Reception, dinner, dessert, cocktails, & networking

Tuesday, September 18
(Chief elected leader included)

7:00-8:00 a.m. - Breakfast

8:00 a.m.-12:00 p.m. – Reflections on the Horizon and In Your Association
The second day of learning, where Chief Staff and Chief Volunteer Officers are invited to learn together, will consist of three parts:
  • Scoring Your Board of Directors: A Self-Assessment
  • Chief Volunteer/Chief Staff Officer Dialogue: Association Specific Disruptors
  • Creating Culture and Foresight in Your Association
12:00-1:00 p.m. - Lunch

1:00-4:00 p.m. - Continuation of content from morning


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This retreat is limited to chief staff executives and senior staff leadership for associations and non-profits, including account executives from association management companies (AMCs). Registration is all-inclusive with a sleeping room on September 17; breaks, lunch, reception, and dinner on September 17; breakfast and lunch on September 18; and all educational sessions.



(By July 20)


(After Jul 20)

VSAE Members

$550 $600


$700 $750

Volunteer leader attendee
(Day 2 only)*

$100 $150


$99 $129
* Volunteer leader registration includes day 2 content and lunch only. It does not include hotel room or any of Monday's activities.
** Spouse/guest registration includes the dinner and reception only. All other functions are limited to attendees only.


Refund Policy

Cancel by Thursday, August 9, $500 refunded.
Cancel by Thursday, August 16, $400 refunded.
Cancel after Thursday, August 16, no refund.

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The Cavalier | 4200 Atlantic Avenue, Virginia Beach, Va. 23451 | | (757) 425-8555

For nearly a century, the grand Cavalier has stood sentinel over the Virginia Beach Oceanfront. Perched on a grassy hill overlooking the Atlantic Ocean, Virginia's most iconic hotel has welcomed ten U.S. Presidents, countless celebrities, and distinguished guests from around the world. The history within the stately architecture reveals a sense of timeless elegance and glamour and earned the Cavalier a spot on the National Register of Historic Places. Now, The Cavalier has been re-imagined and re-invented to bring you an experience that marries grand tradition with a warm, contemporary feel.

Room reservation for CEO and Senior Staff attendees for the night of Monday, September 17 is included in your registration and will be made for you. Room reservations for Sponsors and Volunteer Leaders are not included in registration.

Attendees can request to extend their stay at The Cavalier (based on availability) upon registration for $209/night (plus taxes). They will be responsible for all additional room nights. A credit card is required.

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