Association management companies face unique challenges. With a foot in both the for-profit business world and the non-profit association world, AMCs must be able to establish their own identity while seamlessly serving a number of clients in varied industries, professions, and fields. These challenges require AMCs to come up with innovative solutions and out-of-the-box thinking in order to remain competitive. But from where?

The VSAE AMC Retreat is aimed at helping AMC owners, senior leaders, and staff tackle these challenges, better serve their clients, and develop themselves as association leaders. This year’s retreat will focus on giving you the tools to succeed, both for your clients and as an AMC.

Day one will include case study presentations from fellow AMC leaders. Topics include how to create peer-to-peer learning groups for your clients, membership recruitment and retention, building strong client contracts, and employee evaluations. Fellow AMC members will present case studies on successes including time for Q&A and discussion. Content on day two will include technology for AMCs and marketing and communication strategies for you to grow your AMC.


The 2017 VSAE AMC Retreat is being hosted by the Craddock Terry Hotel & Conference Center in Lynchburg, Va. Discover a luxury riverfront experience unlike any other while you relax with colleagues and leave with tools to strengthen your AMC.


Register Here

View attendee list (Updated Weekly beginning June 1)


Monday, July 10

12:00-1:00 p.m. - Welcome Luncheon

1:00-1:15 p.m. - Welcome & Setting the Stage

1:15-2:45 p.m. - Case Study Presentations
AMC leaders from VSAE will present four case studies on successes they have had at their AMC.

2:45-3:00 p.m. - Networking Break

3:00-4:30 p.m. - Attendee Roundtables
Attendees will be grouped together by role (principal, account lead, support staff) for facilitated conversations among colleagues about issues important to you.

4:30-5:00 p.m. - Roundtable Recap & Conclusion

6:00-9:00 p.m. - Networking Reception & Dinner

Tuesday, July 11

7:30-8:30 a.m. - Networking Breakfast

8:30-9:30 a.m. - 10 Tips to Create Marketing Machines
Brian Chandler - Commonwealth Communications
Attention AMC executives. If you or your association clients are competing for space, trying to spawn effective marketing programs, or wanting to leverage news coverage to achieve goals, this presentation by Brian Chandler, president and CEO of Commonwealth PR, is for you. Nicknamed “Bulldog” for his tenacity to get his clients covered in the media and crank out content that can be used across multiple channels for branding and marketing, Brian will lead you through 10 tips to turn your company and your association clients into marketing and PR machines.

9:30-9:45 a.m. - Networking Break

9:45-10:45 a.m. - Technology for AMCs
Gabe Serbulea - Quasar Network
What exactly is the cloud? What do I need to know about servers, networks, laptops, and all the technology needed to make my small business work? This session will educate you on what you need to know as a small business owner about how to employ IT strategies on a small budget. Gabe will cover everything from cloud computing to email to hardware. 

10:45-11:00 a.m. - Retreat Recap & Conclusion

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This retreat is limited to AMC owners, staff, and sponsors. Registration fees include the welcome luncheon, all educational sessions, breaks, and a networking reception and dinner on Monday, as well as breakfast, breaks, and educational sessions on Tuesday. 5+ CAE Hours.



(Before Jun. 9)


(After Jun. 9)

VSAE Members

$50 $75


$165 $190


$45 $70


Refund Policy

Cancel by Friday, June 9 - 75% refunded.
Cancel by Friday, June 23 - 50% refunded.
Cancel after Friday, June 23 - no refund.

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Craddock Terry Hotel & Conference Center | 1312 Commerce Street, Lynchburg, VA 24504

(434) 455-1523 |

The retreat is being hosted by the Craddock Terry Hotel and Event Center. What was once a turn-of-the-century shoe factory has been transformed into a one-of-a-kind luxury hotel blending original brick warehouse architecture with chic modern style and historical artifacts from the heyday of the Craddock-Terry Shoe Corporation. From the moment you are greeted by Buster Brown, the four-legged official welcoming committee, your stay will be marked by charming and whimsical details.

Contact the Craddock Terry at (434) 455-1500 for room reservations. The cutoff date for reservations is Friday, June 16, 2017. Room rate: $129 per night (plus taxes).

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